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我们的
案例简介：简要解释 三个主要的设计挑战是创造一个身份: 1。沟通品牌的本地和全球方面。 2。把这个位置作为所有高级伏特加的对立面。 3。会在商店的货架和酒吧里脱颖而出。 描述客户的简报 没有简报。我们的目标是做一些破坏性的事情。与 Absolut 公司的创新总监奥萨 · Caap 一起，我们觉得烈酒市场缺少了一些东西，并将我们的/伏特加的想法推销给了保乐力加。那是两年半前的事了，现在我们正在这样做。 品牌的一个重要组成部分是它是与当地合作伙伴一起创造的 -- 可以说最后的接触是由他们完成的。 设计过程 随着项目的发展，设计过程是非常有机的。想法和灵感来自世界各地，并在开放、休闲、友好和创造性的氛围中进行了集体讨论。 该产品的主要灵感来源是熟悉的简单和微妙的奢华之间的地方。我们决定买一个小短粗的瓶子，简单的几何形状和廉价的材料 (比如使用皇冠帽的破坏性选择)，混合着清晰的黑白印刷细节。 这一起创造了一个有趣的独特表达，远离其他伏特加品牌的身份。 结果 我们刚刚推出了第一个城市柏林，最初的几周令人惊叹。目前大约有 10 家酒吧和 10 家商店正在出售我们的/柏林。 一件好事是，我们目前正在规划下一个城市。
我们的
案例简介：Brief Explanation The three main design challenges were to create an identity that would: 1. Communicate both the local and the global aspect of the brand. 2. Take the position as the antithesis to all premium vodkas. 3. Would stand out in the store shelves and bars. Describe the brief from the client There was no brief. Our aim was to do something disruptive. Together with Åsa Caap, Innovation Director at The Absolut Company, we felt that the spirits market was missing something and pitched the idea Our/ vodka to Pernod Ricard. That was two and a half years ago, and now we are doing it. One important component to the brand is that it is created together with the local partners - one could say that the final touch is done by them. Design Process The design process was very organic, as the project evolved over time. Ideas and inspiration came from everywhere and was collectively discussed in an open, casual, friendly and creative atmosphere. The main source of inspiration for the product was the place between familiar simplicity and subtle luxury. We decided on a small stubby bottle, simple geometrical shapes and cheap materials (like the disruptive choice to use a crown cap) mixed with sharp black and white typographical detailing. Together this created an interesting unique expression, miles away from other vodka brand identities. Results We just launched the first City, Berlin, and the first few weeks have been amazing. Approximately 10 bars and 10 stores are selling Our/Berlin at the moment. One good thing is that we are currently planning the next cities to do Our/ in.
OUR
案例简介：简要解释 三个主要的设计挑战是创造一个身份: 1。沟通品牌的本地和全球方面。 2。把这个位置作为所有高级伏特加的对立面。 3。会在商店的货架和酒吧里脱颖而出。 描述客户的简报 没有简报。我们的目标是做一些破坏性的事情。与 Absolut 公司的创新总监奥萨 · Caap 一起，我们觉得烈酒市场缺少了一些东西，并将我们的/伏特加的想法推销给了保乐力加。那是两年半前的事了，现在我们正在这样做。 品牌的一个重要组成部分是它是与当地合作伙伴一起创造的 -- 可以说最后的接触是由他们完成的。 设计过程 随着项目的发展，设计过程是非常有机的。想法和灵感来自世界各地，并在开放、休闲、友好和创造性的氛围中进行了集体讨论。 该产品的主要灵感来源是熟悉的简单和微妙的奢华之间的地方。我们决定买一个小短粗的瓶子，简单的几何形状和廉价的材料 (比如使用皇冠帽的破坏性选择)，混合着清晰的黑白印刷细节。 这一起创造了一个有趣的独特表达，远离其他伏特加品牌的身份。 结果 我们刚刚推出了第一个城市柏林，最初的几周令人惊叹。目前大约有 10 家酒吧和 10 家商店正在出售我们的/柏林。 一件好事是，我们目前正在规划下一个城市。
OUR
案例简介：Brief Explanation The three main design challenges were to create an identity that would: 1. Communicate both the local and the global aspect of the brand. 2. Take the position as the antithesis to all premium vodkas. 3. Would stand out in the store shelves and bars. Describe the brief from the client There was no brief. Our aim was to do something disruptive. Together with Åsa Caap, Innovation Director at The Absolut Company, we felt that the spirits market was missing something and pitched the idea Our/ vodka to Pernod Ricard. That was two and a half years ago, and now we are doing it. One important component to the brand is that it is created together with the local partners - one could say that the final touch is done by them. Design Process The design process was very organic, as the project evolved over time. Ideas and inspiration came from everywhere and was collectively discussed in an open, casual, friendly and creative atmosphere. The main source of inspiration for the product was the place between familiar simplicity and subtle luxury. We decided on a small stubby bottle, simple geometrical shapes and cheap materials (like the disruptive choice to use a crown cap) mixed with sharp black and white typographical detailing. Together this created an interesting unique expression, miles away from other vodka brand identities. Results We just launched the first City, Berlin, and the first few weeks have been amazing. Approximately 10 bars and 10 stores are selling Our/Berlin at the moment. One good thing is that we are currently planning the next cities to do Our/ in.
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