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IBM 智能星球运动 1
案例简介：获奖者声明: 我们为 IBM 的 “智能星球” 活动创建了一个视觉词汇，该活动基于帮助解决世界上最大问题的愿景。这场运动的特色是描述几十个问题的发人深省的解决方案 -- 从减少道路交通和城市犯罪，到改善食品安全和当地供水。我们面临的挑战是创造一种大胆的图形语言，以一种简单、平易近人、但在视觉上仍然引人注目和独特的方式来说明这些复杂的解决方案，这种方式可以在世界各地被理解。设计师艾略特 · 诺伊斯和保罗 · 兰德在 1955年为 IBM 开发了创造性的愿景，当时他们定义了 “最先进的电子公司” 的外观。基于这些相同的原则，我们开发了一个由 IBM_s 精神和愿望定义的视觉词汇。这些图标和它们所代表的想法一样大胆、现代、挑衅性和相关性。
IBM 智能星球运动 1
案例简介：Winners Statement: We created a visual vocabulary for IBM's _Smarter Planet_ campaign, which was based on a vision to help solve the world's biggest problems. The campaign featured essays describing thought-provoking solutions for dozens of issues -- from reducing road traffic and city crime, to improving food safety and local water supplies. Our challenge was to create a bold graphic language that illustrated these complicated solutions in a simple, approachable, but still visually arresting and distinctive way _ that could be understood around the world. We were inspired by the creative vision that designers Eliot Noyes and Paul Rand developed for IBM in 1955, when they defined how the "most advanced electronics company" should look. Based on those same principles, we developed a visual vocabulary defined by IBM_s spirit and aspiration. The icons are as bold, modern, provocative and relevant as the ideas they represent.
IBM Smarter Planet Campaign 1
案例简介：获奖者声明: 我们为 IBM 的 “智能星球” 活动创建了一个视觉词汇，该活动基于帮助解决世界上最大问题的愿景。这场运动的特色是描述几十个问题的发人深省的解决方案 -- 从减少道路交通和城市犯罪，到改善食品安全和当地供水。我们面临的挑战是创造一种大胆的图形语言，以一种简单、平易近人、但在视觉上仍然引人注目和独特的方式来说明这些复杂的解决方案，这种方式可以在世界各地被理解。设计师艾略特 · 诺伊斯和保罗 · 兰德在 1955年为 IBM 开发了创造性的愿景，当时他们定义了 “最先进的电子公司” 的外观。基于这些相同的原则，我们开发了一个由 IBM_s 精神和愿望定义的视觉词汇。这些图标和它们所代表的想法一样大胆、现代、挑衅性和相关性。
IBM Smarter Planet Campaign 1
案例简介：Winners Statement: We created a visual vocabulary for IBM's _Smarter Planet_ campaign, which was based on a vision to help solve the world's biggest problems. The campaign featured essays describing thought-provoking solutions for dozens of issues -- from reducing road traffic and city crime, to improving food safety and local water supplies. Our challenge was to create a bold graphic language that illustrated these complicated solutions in a simple, approachable, but still visually arresting and distinctive way _ that could be understood around the world. We were inspired by the creative vision that designers Eliot Noyes and Paul Rand developed for IBM in 1955, when they defined how the "most advanced electronics company" should look. Based on those same principles, we developed a visual vocabulary defined by IBM_s spirit and aspiration. The icons are as bold, modern, provocative and relevant as the ideas they represent.
IBM 智能星球运动 1
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IBM Smarter Planet Campaign 1
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