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认为
案例简介：简要解释 我们决定驾驶步行交通的最佳方式是简陋的海报。为了推广这一非同寻常的高科技活动，我们采用了一种低技术的解决方案，追溯到 IBM 传奇的设计根源。 描述客户的简报 作为他们百年庆典的一部分，IBM 在纽约林肯中心创建了一个名为 THINK 的公共展览，这是一个结合艺术、科学和技术的创新展览。这个事件挑战人们做一件事: 思考。但首先，我们必须把他们带到那里。 描述你是如何到达最终设计的 简报被发送到整个代理网络。反应是巨大的。我们收到了来自纽约、巴黎、新加坡、伦敦和巴西办事处的 200 多份意见书。18 人被选中出现在曼哈顿各处 -- 公共汽车候车亭和地铁、火车上和野外岗位上 -- 以激励纽约人停下来参观展览。 表明市场的结果有多成功: 它的工作。没有任何额外的广告，超过 35,000 人被激励参加 THINK exhibition。
认为
案例简介：Brief Explanation We decided the best way to drive foot traffic was the humble poster. To promote this extraordinarily high-tech event, we employed a low-tech solution that harkened back to IBM’s storied design roots. Describe the brief from the client As a part of their centennial celebration, IBM created a public exhibit at New York’s Lincoln Centre called THINK - an innovative exhibition which combined art, science and technology. The event challenged people to do 1 thing: Think. But first, we had to get them there. Description of how you arrived at the final design The brief was sent out to the entire agency network. And the response was enormous. We received over 200 submissions from offices in New York, Paris, Singapore, London and Brazil. 18 were chosen to appear throughout Manhattan - on bus shelters and subways, on trains and in wild postings - to spur New Yorkers to stop by and visit the exhibit. Indication of how successful the outcome was in the market: And it worked. Without any additional advertising, over 35,000 people were motivated to attend THINK exhibit.
THINK
案例简介：简要解释 我们决定驾驶步行交通的最佳方式是简陋的海报。为了推广这一非同寻常的高科技活动，我们采用了一种低技术的解决方案，追溯到 IBM 传奇的设计根源。 描述客户的简报 作为他们百年庆典的一部分，IBM 在纽约林肯中心创建了一个名为 THINK 的公共展览，这是一个结合艺术、科学和技术的创新展览。这个事件挑战人们做一件事: 思考。但首先，我们必须把他们带到那里。 描述你是如何到达最终设计的 简报被发送到整个代理网络。反应是巨大的。我们收到了来自纽约、巴黎、新加坡、伦敦和巴西办事处的 200 多份意见书。18 人被选中出现在曼哈顿各处 -- 公共汽车候车亭和地铁、火车上和野外岗位上 -- 以激励纽约人停下来参观展览。 表明市场的结果有多成功: 它的工作。没有任何额外的广告，超过 35,000 人被激励参加 THINK exhibition。
THINK
案例简介：Brief Explanation We decided the best way to drive foot traffic was the humble poster. To promote this extraordinarily high-tech event, we employed a low-tech solution that harkened back to IBM’s storied design roots. Describe the brief from the client As a part of their centennial celebration, IBM created a public exhibit at New York’s Lincoln Centre called THINK - an innovative exhibition which combined art, science and technology. The event challenged people to do 1 thing: Think. But first, we had to get them there. Description of how you arrived at the final design The brief was sent out to the entire agency network. And the response was enormous. We received over 200 submissions from offices in New York, Paris, Singapore, London and Brazil. 18 were chosen to appear throughout Manhattan - on bus shelters and subways, on trains and in wild postings - to spur New Yorkers to stop by and visit the exhibit. Indication of how successful the outcome was in the market: And it worked. Without any additional advertising, over 35,000 people were motivated to attend THINK exhibit.
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