本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
我作为NPC的生活
案例简介：描述创意 我作为NPC的生活是一场社交活动，来自刺客信条的数十个不可玩的角色接管了育碧的Instagram和Facebook，以一种有趣，古怪和另类的方式告诉我们他们在游戏中的生活是什么样子。通过他们的故事，玩家可以意识到牧羊人在玩家砍下山羊群时的感受，了解更多关于无法摘下头盔的斯巴达人的信息，或者听一个无法忍受英雄行为的愤怒的波特。这一次，我们专注于游戏的额外内容，没有人真正关心的虚拟人，第一次有了他们的发言权。 描述执行 通过整个古希腊的虚拟铸造，我们从刺客信条奥德赛中选择了数十个npc。由于新的mocap动画技术，妓女，斯巴达人，陶工，牧羊人和数十个npc已经栩栩如生。我们塑造他们的个性，他们的态度和他们的表达，使这些人物比生活更大。然后我们在社交媒体上给他们一个声音。在一周的时间里，他们接管了育碧的Facebook和Instagram账户，讲述了他们在整个故事中的生活。我们第一次关注npc，没有人真正关心的虚拟人。有了这些家伙，我们能够展示刺客信条奥德赛环境和虚拟世界的多样性和深度。我的NPC生活成为国际snackable运动，在20个国家发起。每个国家都改编了我们的视频，并在一周内每天发布3个故事。
我作为NPC的生活
案例简介：Describe the creative idea MY LIFE AS AN NPC is a social campaign in which dozens of Non-Playable Characters from Assassin’s Creed took over Ubisoft’s Instagram and Facebook to tell us what their life in the game looks like in a funny, quirky and offbeat way. Through their stories, gamers can realize what a shepherd feel when a player mows down his herd of goats, learn more about a spartan who can’t never take his helmet off, or listen to an angry potter who can’t bear the hero’s behaviour anymore. For once, we focused on the extras of the game, the virtual people that no one really cares about, had their say for the first time. Describe the execution Through a virtual casting all over the Ancient Greece, we select dozens of NPCs from Assassin’s Creed Odyssey. A courtesan, a spartan, a potter, a shepherd, and dozens of NPCs have been bringing to life thanks to a new mocap animation technology. We shape their personalities, their attitudes and their expressions to make these characters larger than life. Then we give them a voice on social media. For one week, they took over Ubisoft’s Facebook and Instagram accounts to tell their lives throughout stories. For the first time, we focused on the NPCs, the virtual people no one really cares about. With these guys, we were able to show the diversity and depth of Assassin’s Creed Odyssey environment and virtual world. MY LIFE AS A NPC become an international snackable campaign, launched in 20 countries. Each country adapted our videos and kept posting 3 stories every day for a week.
My life as a NPC
案例简介：描述创意 我作为NPC的生活是一场社交活动，来自刺客信条的数十个不可玩的角色接管了育碧的Instagram和Facebook，以一种有趣，古怪和另类的方式告诉我们他们在游戏中的生活是什么样子。通过他们的故事，玩家可以意识到牧羊人在玩家砍下山羊群时的感受，了解更多关于无法摘下头盔的斯巴达人的信息，或者听一个无法忍受英雄行为的愤怒的波特。这一次，我们专注于游戏的额外内容，没有人真正关心的虚拟人，第一次有了他们的发言权。 描述执行 通过整个古希腊的虚拟铸造，我们从刺客信条奥德赛中选择了数十个npc。由于新的mocap动画技术，妓女，斯巴达人，陶工，牧羊人和数十个npc已经栩栩如生。我们塑造他们的个性，他们的态度和他们的表达，使这些人物比生活更大。然后我们在社交媒体上给他们一个声音。在一周的时间里，他们接管了育碧的Facebook和Instagram账户，讲述了他们在整个故事中的生活。我们第一次关注npc，没有人真正关心的虚拟人。有了这些家伙，我们能够展示刺客信条奥德赛环境和虚拟世界的多样性和深度。我的NPC生活成为国际snackable运动，在20个国家发起。每个国家都改编了我们的视频，并在一周内每天发布3个故事。
My life as a NPC
案例简介：Describe the creative idea MY LIFE AS AN NPC is a social campaign in which dozens of Non-Playable Characters from Assassin’s Creed took over Ubisoft’s Instagram and Facebook to tell us what their life in the game looks like in a funny, quirky and offbeat way. Through their stories, gamers can realize what a shepherd feel when a player mows down his herd of goats, learn more about a spartan who can’t never take his helmet off, or listen to an angry potter who can’t bear the hero’s behaviour anymore. For once, we focused on the extras of the game, the virtual people that no one really cares about, had their say for the first time. Describe the execution Through a virtual casting all over the Ancient Greece, we select dozens of NPCs from Assassin’s Creed Odyssey. A courtesan, a spartan, a potter, a shepherd, and dozens of NPCs have been bringing to life thanks to a new mocap animation technology. We shape their personalities, their attitudes and their expressions to make these characters larger than life. Then we give them a voice on social media. For one week, they took over Ubisoft’s Facebook and Instagram accounts to tell their lives throughout stories. For the first time, we focused on the NPCs, the virtual people no one really cares about. With these guys, we were able to show the diversity and depth of Assassin’s Creed Odyssey environment and virtual world. MY LIFE AS A NPC become an international snackable campaign, launched in 20 countries. Each country adapted our videos and kept posting 3 stories every day for a week.
我作为NPC的生活
暂无简介
My life as a NPC
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
