Is That My Dinner 2|海报/平面|广告营销案例【ADGuider广告指南】

那是我的晚餐吗

案例简介：为了展示诚实厨房的产品，并传达喂养宠物健康等级食物的好处，“这是我的晚餐吗？”？“深入了解我们都知道我们的狗喜欢的一件事 -- 气味。与插图画家安妮 · 戴维森合作，共同设计和制作了这幅艺术品，“这是我的晚餐吗？ ”是一个关于一只充满希望的小狗的故事，它在假日派对上抓挠和嗅嗅，寻找合适的假日餐。在整本书中，读者/嗅闻者通过精选的划痕和嗅闻气味，包括南瓜和薄荷。 “我们认为，真正跳出框框思考，创建一个稍微复古的假日活动，以独特的方式展示我们的食谱，会非常有趣, 诚实的厨房首席执行官露西 · 波斯特斯说。“我们想强调我们人类等级的宠物全食和传统的食物和罐头之间的区别，大多数狗和猫都吃这些食物。RTO + P 已经完成了令人难以置信的工作，设计了一本 scratch & sniff book 的想法，随着我们越来越接近额外的治疗季节，我们很高兴展示它。 “一个完美的节日袜子填料,“那是我的晚餐吗？ “将在全国范围内的零售店出售，并将包含诚实厨房的“ 开始 ”和“ 爱 ”产品的样本，作为捆绑包的一部分。 RTO + P 还创建了一个新网站 (www.IsThatMyDinner.com),Featuring优惠券可在店内兑换，并将处理 Facebook 和 Twitter 上的社交媒体。 RTO + P 公司总裁兼首席创意官史蒂夫 · 瑞德说: “在整个创意过程中，诚实的厨房一直是一个完美的合作伙伴，甚至有助于改善我们的气味。”“这就是我们喜欢 THK 的原因 -- 他们不怕冒险，和我们一样，他们真的，真的很喜欢狗。"

那是我的晚餐吗

案例简介：To showcase The Honest Kitchen’s product and to communicate the benefits of feeding pets healthy grade food, “Is That My Dinner?” taps into the one thing we all know our dogs love – smelling. In partnership with illustrator Annie Davidson, who co-designed and executed the artwork, “Is That My Dinner?” is a story about a hopeful puppy, scratching and sniffing his way through a holiday party in search of a proper holiday meal. Throughout the book, the readers/smellers are taken through a selection of scratch & sniff scents including pumpkin and peppermint.“We thought it would be super fun to really think outside of the box and create a slightly retro holiday campaign that would showcase our recipes in a unique way,” said The Honest Kitchen chief executive officer Lucy Postins. “We wanted to highlight the difference between our human grade whole foods for pets and conventional kibble and cans, which most dogs and cats eat. RTO+P has done an incredible job devising the idea of a scratch & sniff book, and we’re excited to show it off as we get closer and closer to extra treat season.”A perfect stocking stuffer for the holidays, each copy of “Is That My Dinner?” will be available nationwide at retail stores and will contain samples of The Honest Kitchen’s “Embark” and “Love” products as part of the bundle.RTO+P has also created a new website (www.IsThatMyDinner.com), featuringcoupons redeemable in-stores and will handle the social media on Facebook and Twitter.“The Honest Kitchen has been a perfect partner throughout this creative process, even helping out with getting our smells right,” said Steve Red, president and chief creative officer at RTO+P. “That’s what we love about THK – they’re not afraid to take risks and like us, they really, really love dogs.”