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边读书边旅行
案例简介：上下文 “尤里卡!” 是一家独立的书店，拥有精心挑选的藏书。伟大的读者本身，所有者是您可以寻求任何书籍推荐的人。由于其精致的品味，书店已发展成为印刷书页爱好者的社区-作家，哲学家，艺术策展人，广告专家和电影导演。 目标 由于最近检疫限制，书店遇到了困难时期，并面临永久关闭的危险。面临的挑战是寻找新的读者，尤其是那些不了解这个独立且自给自足的图书庇护所的读者。 解决方案 由于 “实际” 旅行的前景不佳，每个人都在 “梦想” 环球旅行。因此，我们想到了一种经典的见解-为什么不借助一本书来进行 “梦想旅行”？考虑到这一点，我们利用了6个旅游目的地，这些目的地完全是由挑剔的旅行者而不是游客策划的。可以在线购买六个目的地中每个目的地的十二本综合书籍，其中四本已在海报上以图形方式巧妙地可视化。书店的社区与选定的粉丝一起加入了这个激动人心的项目，他们有机会亲身体验这些旅行目的地，并分享了他们有见地的反馈。他们的想法和观点被发布在社交媒体上。揭示旅行体验，这些插图被创建为关键视觉效果-每个插图都显示世界不同地区的日常生活快照，每个插图都在其中揭开隐藏的书。
边读书边旅行
案例简介：CONTEXT “Eureka!” is an independent bookstore with a meticulously selected collection of books. Great readers themselves, the owners are the ones you can resort to for any book recommendations. Because of their refined taste, the bookstore has developed into a community of printed pages fans - writers, philosophers, art curators, advertising specialists and film directors. OBJECTIVE Due to the recent quarantine restrictions, the bookstore came against difficult times and was in danger of shutting down permanently. The challenge was to find new readers, in particular the ones unaware of this independent and self-supporting book sanctuary. SOLUTION With the poor prospect of “actual” traveling, everyone has been “dreaming” about globetrotting adventures. Hence, we thought about a classical insight – why not “dream travel” with the aid of a book? With this in mind, we exploited 6 travel destinations exclusively curated by discerning travellers, not by tourists. Twelve comprehensive books for each of the six destinations are available to purchase on-line, four of which have been masterly visualised graphically on posters. The bookstore’s community joined this exciting project together with selected fans who had the opportunity to experience first-hand these travel destinations and shared their insightful feedback. Their thoughts and opinions were posted on social media. Revealing travelling experiences, the illustrations were created as key-visuals - each displaying an everyday life snapshot in different parts of the world, and each unveiling a hidden book within.
Travel while reading
案例简介：上下文 “尤里卡!” 是一家独立的书店，拥有精心挑选的藏书。伟大的读者本身，所有者是您可以寻求任何书籍推荐的人。由于其精致的品味，书店已发展成为印刷书页爱好者的社区-作家，哲学家，艺术策展人，广告专家和电影导演。 目标 由于最近检疫限制，书店遇到了困难时期，并面临永久关闭的危险。面临的挑战是寻找新的读者，尤其是那些不了解这个独立且自给自足的图书庇护所的读者。 解决方案 由于 “实际” 旅行的前景不佳，每个人都在 “梦想” 环球旅行。因此，我们想到了一种经典的见解-为什么不借助一本书来进行 “梦想旅行”？考虑到这一点，我们利用了6个旅游目的地，这些目的地完全是由挑剔的旅行者而不是游客策划的。可以在线购买六个目的地中每个目的地的十二本综合书籍，其中四本已在海报上以图形方式巧妙地可视化。书店的社区与选定的粉丝一起加入了这个激动人心的项目，他们有机会亲身体验这些旅行目的地，并分享了他们有见地的反馈。他们的想法和观点被发布在社交媒体上。揭示旅行体验，这些插图被创建为关键视觉效果-每个插图都显示世界不同地区的日常生活快照，每个插图都在其中揭开隐藏的书。
Travel while reading
案例简介：CONTEXT “Eureka!” is an independent bookstore with a meticulously selected collection of books. Great readers themselves, the owners are the ones you can resort to for any book recommendations. Because of their refined taste, the bookstore has developed into a community of printed pages fans - writers, philosophers, art curators, advertising specialists and film directors. OBJECTIVE Due to the recent quarantine restrictions, the bookstore came against difficult times and was in danger of shutting down permanently. The challenge was to find new readers, in particular the ones unaware of this independent and self-supporting book sanctuary. SOLUTION With the poor prospect of “actual” traveling, everyone has been “dreaming” about globetrotting adventures. Hence, we thought about a classical insight – why not “dream travel” with the aid of a book? With this in mind, we exploited 6 travel destinations exclusively curated by discerning travellers, not by tourists. Twelve comprehensive books for each of the six destinations are available to purchase on-line, four of which have been masterly visualised graphically on posters. The bookstore’s community joined this exciting project together with selected fans who had the opportunity to experience first-hand these travel destinations and shared their insightful feedback. Their thoughts and opinions were posted on social media. Revealing travelling experiences, the illustrations were created as key-visuals - each displaying an everyday life snapshot in different parts of the world, and each unveiling a hidden book within.
边读书边旅行
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Travel while reading
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