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边读书边旅行
案例简介：背景 “尤里卡!” 是一家拥有精心挑选的藏书的独立书店。伟大的读者本身，所有者是你可以诉诸任何书籍推荐的人。由于其精致的品味，书店已经发展成为印刷页面爱好者的社区 -- 作家、哲学家、艺术策展人、广告专家和电影导演。 目标 由于最近检疫限制，书店是在困难时期到来的，有永久关闭的危险。面临的挑战是寻找新的读者，特别是那些不知道这个独立和自我支持的图书保护区。 解决方案 由于 “实际” 旅行的前景不佳，每个人都在 “梦想” 环球冒险。因此，我们想到了一个经典的见解-为什么不借助一本书 “梦想旅行”？考虑到这一点，我们利用了6个由挑剔的旅行者而不是由游客策划的6个旅行目的地。六个目的地的12本综合书籍可在线购买，其中四本已在海报上熟练地可视化。书店的社区与精选的粉丝一起加入了这个令人兴奋的项目，他们有机会亲身体验这些旅行目的地，并分享了他们富有洞察力的反馈。他们的想法和观点被发布在社交媒体上。揭示旅行体验，插图被创建为关键视觉-每个插图显示在世界不同地区的日常生活快照，每个插图都展示了一个隐藏的书。
边读书边旅行
案例简介：CONTEXT “Eureka!” is an independent bookstore with a meticulously selected collection of books. Great readers themselves, the owners are the ones you can resort to for any book recommendations. Because of their refined taste, the bookstore has developed into a community of printed pages fans - writers, philosophers, art curators, advertising specialists and film directors. OBJECTIVE Due to the recent quarantine restrictions, the bookstore came against difficult times and was in danger of shutting down permanently. The challenge was to find new readers, in particular the ones unaware of this independent and self-supporting book sanctuary. SOLUTION With the poor prospect of “actual” traveling, everyone has been “dreaming” about globetrotting adventures. Hence, we thought about a classical insight – why not “dream travel” with the aid of a book? With this in mind, we exploited 6 travel destinations exclusively curated by discerning travellers, not by tourists. Twelve comprehensive books for each of the six destinations are available to purchase on-line, four of which have been masterly visualised graphically on posters. The bookstore’s community joined this exciting project together with selected fans who had the opportunity to experience first-hand these travel destinations and shared their insightful feedback. Their thoughts and opinions were posted on social media. Revealing travelling experiences, the illustrations were created as key-visuals - each displaying an everyday life snapshot in different parts of the world, and each unveiling a hidden book within.
Travel while reading
案例简介：背景 “尤里卡!” 是一家拥有精心挑选的藏书的独立书店。伟大的读者本身，所有者是你可以诉诸任何书籍推荐的人。由于其精致的品味，书店已经发展成为印刷页面爱好者的社区 -- 作家、哲学家、艺术策展人、广告专家和电影导演。 目标 由于最近检疫限制，书店是在困难时期到来的，有永久关闭的危险。面临的挑战是寻找新的读者，特别是那些不知道这个独立和自我支持的图书保护区。 解决方案 由于 “实际” 旅行的前景不佳，每个人都在 “梦想” 环球冒险。因此，我们想到了一个经典的见解-为什么不借助一本书 “梦想旅行”？考虑到这一点，我们利用了6个由挑剔的旅行者而不是由游客策划的6个旅行目的地。六个目的地的12本综合书籍可在线购买，其中四本已在海报上熟练地可视化。书店的社区与精选的粉丝一起加入了这个令人兴奋的项目，他们有机会亲身体验这些旅行目的地，并分享了他们富有洞察力的反馈。他们的想法和观点被发布在社交媒体上。揭示旅行体验，插图被创建为关键视觉-每个插图显示在世界不同地区的日常生活快照，每个插图都展示了一个隐藏的书。
Travel while reading
案例简介：CONTEXT “Eureka!” is an independent bookstore with a meticulously selected collection of books. Great readers themselves, the owners are the ones you can resort to for any book recommendations. Because of their refined taste, the bookstore has developed into a community of printed pages fans - writers, philosophers, art curators, advertising specialists and film directors. OBJECTIVE Due to the recent quarantine restrictions, the bookstore came against difficult times and was in danger of shutting down permanently. The challenge was to find new readers, in particular the ones unaware of this independent and self-supporting book sanctuary. SOLUTION With the poor prospect of “actual” traveling, everyone has been “dreaming” about globetrotting adventures. Hence, we thought about a classical insight – why not “dream travel” with the aid of a book? With this in mind, we exploited 6 travel destinations exclusively curated by discerning travellers, not by tourists. Twelve comprehensive books for each of the six destinations are available to purchase on-line, four of which have been masterly visualised graphically on posters. The bookstore’s community joined this exciting project together with selected fans who had the opportunity to experience first-hand these travel destinations and shared their insightful feedback. Their thoughts and opinions were posted on social media. Revealing travelling experiences, the illustrations were created as key-visuals - each displaying an everyday life snapshot in different parts of the world, and each unveiling a hidden book within.
边读书边旅行
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Travel while reading
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