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玉米片
案例简介：利奥 · 伯内特 · 伦敦在新的电视活动中开始讨论吃凯洛格玉米片的最佳时间 在 Leo Burnett London 创建的广告活动中，这个国家正面临着一个挑战，那就是讨论一天中吃家乐氏玉米片的最佳时间，以实现 # MyPerfectBowl。 广告的明星来自英国和爱尔兰，都有不同的生活方式和惯例: 包括 9-5 人、轮班人员、早起者、农民、夜班工人和变装皇后。他们之间的辩论显示，这是一碗最令人愉快的玉米片，人们可以一整天都吃，来自一个热爱日常生活的女人，她必须每天早上 7.50 点吃, 对于一个坚持认为那天晚上是最佳时机的女人来说。 从 1月15日开始，该运动在英国和爱尔兰的电视和视频点播上进行。进一步的活动将在 2018 在线和社交媒体上进行。 它建立在 Leo Burnett London 在 2017年推出的 # MyPerfectBowl 战略的基础上。这让人们谈论他们如何定制他们的一碗凯洛格玉米片，这样它的味道就像他们最喜欢的一样。 玉米片和大米 Krispies 高级欧洲营销经理 Niamh Cribbin 说: “我们在展开玉米片辩论时玩得很开心，现在我们想更进一步, 我们的演员提醒人们他们喜欢这种标志性的谷物，以及它不仅仅是在早餐时被享用。 我们已经看到人们吃谷物的方式发生了变化，因此我们想让讨论变得生动起来，并表明它可以在一天中的任何时候食用。" 利奥 · 伯内特伦敦公司的创意总监奥利弗 · 法林顿和尼尔 · 理查森说: “传统上玉米片只能当早餐吃的，但我们发现情况已经不是这样了。正如人们有自己最喜欢的吃玉米片的方式一样，他们似乎也有最喜欢的时间 -- 令人惊讶的是，他们有多么不同。我们只是试图利用这一点，开始另一场全国性的辩论。"
玉米片
案例简介：Leo Burnett London starts debate about best time to eat Kellogg’s Corn Flakes in new TV campaign The nation is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, shift staff, early risers, farmers, night workers and drag queens. They are shown debating among themselves which is the most enjoyable bowl of Corn Flakes that one can eat throughout the day, from the routine-loving woman who has to have hers at precisely 7.50 every morning, to a woman who insists that evening is the perfect time. The campaign runs on television and video on demand in the UK and Ireland starting 15 January through to March. Further activity will run throughout 2018 online and in social media. It builds on the #MyPerfectBowl strategy rolled out in 2017 by Leo Burnett London. This featured people talking about how they customise their bowl of Kellogg’s Corn Flakes so it tastes just the way they enjoy them most. Niamh Cribbin, Senior European Marketing Manager – Corn Flakes & Rice Krispies, said: “We have had great fun opening up the Corn Flakes debate and now we want to take it a step further, our cast remind people what they love about this iconic cereal and how it doesn’t just have to be enjoyed at breakfast. We have seen a change in how people are eating cereal, therefore we wanted to bring the discussion to life and show it can be eaten at all times of day.” Oliver Farrington & Neil Richardson, Creative Directors at Leo Burnett London, said: “Traditionally Corn Flakes were only really enjoyed for breakfast, but we’ve discovered that’s not the case any more. Just as people have their own favourite way to eat Corn Flakes, it seems they have a favourite time too – and it’s pretty surprising how different they are. We’ve just tried to tap into that and start another national debate.”
Corn Flakes
案例简介：利奥 · 伯内特 · 伦敦在新的电视活动中开始讨论吃凯洛格玉米片的最佳时间 在 Leo Burnett London 创建的广告活动中，这个国家正面临着一个挑战，那就是讨论一天中吃家乐氏玉米片的最佳时间，以实现 # MyPerfectBowl。 广告的明星来自英国和爱尔兰，都有不同的生活方式和惯例: 包括 9-5 人、轮班人员、早起者、农民、夜班工人和变装皇后。他们之间的辩论显示，这是一碗最令人愉快的玉米片，人们可以一整天都吃，来自一个热爱日常生活的女人，她必须每天早上 7.50 点吃, 对于一个坚持认为那天晚上是最佳时机的女人来说。 从 1月15日开始，该运动在英国和爱尔兰的电视和视频点播上进行。进一步的活动将在 2018 在线和社交媒体上进行。 它建立在 Leo Burnett London 在 2017年推出的 # MyPerfectBowl 战略的基础上。这让人们谈论他们如何定制他们的一碗凯洛格玉米片，这样它的味道就像他们最喜欢的一样。 玉米片和大米 Krispies 高级欧洲营销经理 Niamh Cribbin 说: “我们在展开玉米片辩论时玩得很开心，现在我们想更进一步, 我们的演员提醒人们他们喜欢这种标志性的谷物，以及它不仅仅是在早餐时被享用。 我们已经看到人们吃谷物的方式发生了变化，因此我们想让讨论变得生动起来，并表明它可以在一天中的任何时候食用。" 利奥 · 伯内特伦敦公司的创意总监奥利弗 · 法林顿和尼尔 · 理查森说: “传统上玉米片只能当早餐吃的，但我们发现情况已经不是这样了。正如人们有自己最喜欢的吃玉米片的方式一样，他们似乎也有最喜欢的时间 -- 令人惊讶的是，他们有多么不同。我们只是试图利用这一点，开始另一场全国性的辩论。"
Corn Flakes
案例简介：Leo Burnett London starts debate about best time to eat Kellogg’s Corn Flakes in new TV campaign The nation is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, shift staff, early risers, farmers, night workers and drag queens. They are shown debating among themselves which is the most enjoyable bowl of Corn Flakes that one can eat throughout the day, from the routine-loving woman who has to have hers at precisely 7.50 every morning, to a woman who insists that evening is the perfect time. The campaign runs on television and video on demand in the UK and Ireland starting 15 January through to March. Further activity will run throughout 2018 online and in social media. It builds on the #MyPerfectBowl strategy rolled out in 2017 by Leo Burnett London. This featured people talking about how they customise their bowl of Kellogg’s Corn Flakes so it tastes just the way they enjoy them most. Niamh Cribbin, Senior European Marketing Manager – Corn Flakes & Rice Krispies, said: “We have had great fun opening up the Corn Flakes debate and now we want to take it a step further, our cast remind people what they love about this iconic cereal and how it doesn’t just have to be enjoyed at breakfast. We have seen a change in how people are eating cereal, therefore we wanted to bring the discussion to life and show it can be eaten at all times of day.” Oliver Farrington & Neil Richardson, Creative Directors at Leo Burnett London, said: “Traditionally Corn Flakes were only really enjoyed for breakfast, but we’ve discovered that’s not the case any more. Just as people have their own favourite way to eat Corn Flakes, it seems they have a favourite time too – and it’s pretty surprising how different they are. We’ve just tried to tap into that and start another national debate.”
玉米片
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Corn Flakes
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