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    Taking Care of Business微电影广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    照顾生意

    案例简介:写一个关于电影中发生的事情的简短总结 这部电影描绘了许多残疾人在工作。正在显示许多不同的工作。有些人在上班的路上,有些人在工作。一个是出租车司机,一个是外科医生,第三个是博物馆老板,另一群人在证券交易所工作。我们看到一对夫妇在公司聚会上亲合,一个患有唐氏综合症的家伙向我们展示了一点舞蹈魔力。最后,我们看到一个政客或领导人 (没有武器) 从会议中出来。他上了豪华轿车,直视着我们的眼睛。有一条短信说: 所有工作都适合每个人。在g ö rplats.se (鼓励瑞典雇主雇用残疾人的网站) 雇用我们。 陪审团的文化/背景信息 瑞典对残疾人的看法既传统又传统。这导致雇主之间的无知,信念和偏见。很少有残疾人能找到工作,而那些残疾人往往能得到不太合格的工作。我们的运动旨在针对这些公约,以挑战雇主寻找能力,而不是避免残疾人。

    照顾生意

    案例简介:Write a short summary of what happens in the film The film depicts a number of people with disabilities, working. Lots of different jobs are being displayed. Some people are on their way to work, others are working. One is a taxi driver, one is a surgeon, a third a museum boss, another bunch of persons are working in the stock exchange. We see a couple making out at a company party, and a guy with Downs Syndrome showing us a bit of dance magic. In the end, we see a politician or leader (without arms) coming out from a meeting. He gets in to his limousine and looks us straight in the eyes. There´s a text saying: All jobs are for everybody. Hire us at görplats.se (the website where Swedish employers are encouraged to hire people with disabilities). Cultural/Context information for the jury The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

    Taking Care of Business

    案例简介:写一个关于电影中发生的事情的简短总结 这部电影描绘了许多残疾人在工作。正在显示许多不同的工作。有些人在上班的路上,有些人在工作。一个是出租车司机,一个是外科医生,第三个是博物馆老板,另一群人在证券交易所工作。我们看到一对夫妇在公司聚会上亲合,一个患有唐氏综合症的家伙向我们展示了一点舞蹈魔力。最后,我们看到一个政客或领导人 (没有武器) 从会议中出来。他上了豪华轿车,直视着我们的眼睛。有一条短信说: 所有工作都适合每个人。在g ö rplats.se (鼓励瑞典雇主雇用残疾人的网站) 雇用我们。 陪审团的文化/背景信息 瑞典对残疾人的看法既传统又传统。这导致雇主之间的无知,信念和偏见。很少有残疾人能找到工作,而那些残疾人往往能得到不太合格的工作。我们的运动旨在针对这些公约,以挑战雇主寻找能力,而不是避免残疾人。

    Taking Care of Business

    案例简介:Write a short summary of what happens in the film The film depicts a number of people with disabilities, working. Lots of different jobs are being displayed. Some people are on their way to work, others are working. One is a taxi driver, one is a surgeon, a third a museum boss, another bunch of persons are working in the stock exchange. We see a couple making out at a company party, and a guy with Downs Syndrome showing us a bit of dance magic. In the end, we see a politician or leader (without arms) coming out from a meeting. He gets in to his limousine and looks us straight in the eyes. There´s a text saying: All jobs are for everybody. Hire us at görplats.se (the website where Swedish employers are encouraged to hire people with disabilities). Cultural/Context information for the jury The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

    照顾生意

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    Taking Care of Business

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