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狗的生活
案例简介：写一个关于电影中发生的事情的简短总结 为了对抗被遗弃的动物，这部电影以情感的方式展示了一个小女孩和她忠实的伴侣之间的关系，在她们生命中不同而重要的阶段。 陪审团的文化/背景信息 夏天来了，3000 万美元基金会的新活动也来了，这部电影非常感人，旨在对抗动物的遗弃。 在法国，每年有 100.000 只动物被遗弃，其中 60.000 在夏季假期。为了遏制这一真正的祸害，3000 万德阿米什基金会及其赢得宣传的机构正在发起一场反对动物遗弃的新广告活动。 该机构没有谴责那些抛弃宠物的人，而是提出了一种全新的战略和创造性的方法。 这部由泽维尔 · 詹诺利 (Xavier Giannoli) 执导的电影与其核心市场活动相比，采取了完全不同的方向，其积极的态度突出了狗对主人的真实和永恒的忠诚。
狗的生活
案例简介：Write a short summary of what happens in the film To fight against animals abandoning, the movie shows in an emotionnal way the relationship between a little girl and her faithful companion, during the different and important stages of their lives. Cultural/Context information for the jury Summer is coming, and so is the Fondation 30 Millions d’Amis new campaign with a very touching film to fight against animals abandoning. Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its pitch-winning agency are launching a new advertising campaign against animals abandoning. Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach. The film, directed by Xavier Giannoli, takes a completely different direction compared to its core market campaigns, with a positive approach highlighting the true and unfailing loyalty a dog has to its master.
A dog's life
案例简介：写一个关于电影中发生的事情的简短总结 为了对抗被遗弃的动物，这部电影以情感的方式展示了一个小女孩和她忠实的伴侣之间的关系，在她们生命中不同而重要的阶段。 陪审团的文化/背景信息 夏天来了，3000 万美元基金会的新活动也来了，这部电影非常感人，旨在对抗动物的遗弃。 在法国，每年有 100.000 只动物被遗弃，其中 60.000 在夏季假期。为了遏制这一真正的祸害，3000 万德阿米什基金会及其赢得宣传的机构正在发起一场反对动物遗弃的新广告活动。 该机构没有谴责那些抛弃宠物的人，而是提出了一种全新的战略和创造性的方法。 这部由泽维尔 · 詹诺利 (Xavier Giannoli) 执导的电影与其核心市场活动相比，采取了完全不同的方向，其积极的态度突出了狗对主人的真实和永恒的忠诚。
A dog's life
案例简介：Write a short summary of what happens in the film To fight against animals abandoning, the movie shows in an emotionnal way the relationship between a little girl and her faithful companion, during the different and important stages of their lives. Cultural/Context information for the jury Summer is coming, and so is the Fondation 30 Millions d’Amis new campaign with a very touching film to fight against animals abandoning. Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its pitch-winning agency are launching a new advertising campaign against animals abandoning. Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach. The film, directed by Xavier Giannoli, takes a completely different direction compared to its core market campaigns, with a positive approach highlighting the true and unfailing loyalty a dog has to its master.
狗的生活
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A dog's life
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