Five new creatives|户外|广告营销案例【ADGuider广告指南】

五个新的创意

案例简介：我们最新的广告系列是由五个新的创意人创建的: 4岁的诺亚，11岁的凯拉，5岁的卡比尔，8岁的尤金妮亚和6岁的亚历克西斯。五个人为户外创作了艺术品，三个孩子的故事变成了书。金鱼®Crackers是许多加拿大家庭钟爱的零食，最近推出了 # FeedImagination。这个新的广告平台旨在鼓励加拿大儿童的想象力。作为发布会的一部分，金鱼邀请加拿大各地的父母提交他们孩子的艺术品和故事，这样他们就有机会在比冰箱更大的舞台上展示他们的作品。今年冬天，11名比赛获胜者现在可以通过一场全国性的户外活动在现实世界中看到他们富有想象力的杰作，在公共舞台上展示每位获胜者的创意绘画和他们的名字。年轻的故事讲述者在Instagram上展示了数字故事，并可以在Goldfish Crackers # FeedImagination hub上下载。 “随着许多加拿大人面临另一波封锁限制，将孩子们的想象力带到最前沿提供了一些急需的快乐和灵感，以帮助释放下一代打开自己的想象力时所带来的无限潜力。”坎贝尔加拿大公司营销总监帕洛玛·本特斯说。“父母们已经分享了想象力对孩子的发展是多么重要，特别是现在，考虑到有多少时间花在家里。”

五个新的创意

案例简介：Our newest campaign was created by five new creatives: Noah age 4, Kayla, age 11, Kabir age 5, Eugenia age 8, and Alexis age 6. Five created the artwork for Outdoor and three kids’ stories were turned into books. Goldfish® Crackers, a beloved snack in many Canadian households, recently launched #FeedImagination. This new advertising platform was created to encourage imagination in the minds of Canadian children. As part of the launch, Goldfish invited parents across Canada to submit their kids’ artwork and stories so that they would have an opportunity to show their work on a larger stage than their refrigerators. This winter, 11 contest winners can now see their imaginative masterpieces come to life in the real world with a national out-of-home campaign that features each winner’s creative drawing and their name, on a public stage. Young storytellers were showcased with digital stories featured on Instagram and available for download on the Goldfish Crackers #FeedImagination hub. “With many Canadians facing another wave of lockdown restrictions, bringing kids’ imaginations to the forefront delivers some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination. ”says Paloma Bentes, Marketing Director at Campbell Canada. “Parents have shared how important imagination is to their children’s development, especially now, given how much time is being spent at home.”