Five new creatives|户外|广告营销案例【ADGuider广告指南】

五个新创意

案例简介：我们最新的活动是由五个新的创意者创建的: 诺亚4岁，凯拉，11岁，卡比尔5岁，尤金尼亚8岁和亚历克西斯6岁。五个人为户外创作了艺术品，三个孩子的故事被变成了书。金鱼®饼干是许多加拿大家庭最受欢迎的小吃，最近推出了 # FeedImagination。创建这个新的广告平台是为了鼓励加拿大儿童的想象力。作为发布会的一部分，金鱼邀请加拿大各地的父母提交孩子的作品和故事，以便他们有机会在比冰箱更大的舞台上展示自己的作品。今年冬天，11名比赛获胜者现在可以在公共舞台上通过全国性的户外运动看到他们富有想象力的杰作在现实世界中栩栩如生，该运动以每个获胜者的创意绘画和他们的名字为特色。年轻的讲故事者在Instagram上展示了数字故事，并可以在金鱼饼干 # FeedImagination hub上下载。 “随着许多加拿大人面临另一波封锁限制，将孩子们的想象力带到最前沿，提供了一些急需的快乐和灵感，帮助释放下一代打开自己想象力的无限潜力。”“坎贝尔加拿大公司营销总监帕洛玛·本特斯说。“父母已经分享了想象力对孩子的发展有多重要，特别是现在，考虑到在家里花了多少时间。”

五个新创意

案例简介：Our newest campaign was created by five new creatives: Noah age 4, Kayla, age 11, Kabir age 5, Eugenia age 8, and Alexis age 6. Five created the artwork for Outdoor and three kids’ stories were turned into books. Goldfish® Crackers, a beloved snack in many Canadian households, recently launched #FeedImagination. This new advertising platform was created to encourage imagination in the minds of Canadian children. As part of the launch, Goldfish invited parents across Canada to submit their kids’ artwork and stories so that they would have an opportunity to show their work on a larger stage than their refrigerators. This winter, 11 contest winners can now see their imaginative masterpieces come to life in the real world with a national out-of-home campaign that features each winner’s creative drawing and their name, on a public stage. Young storytellers were showcased with digital stories featured on Instagram and available for download on the Goldfish Crackers #FeedImagination hub. “With many Canadians facing another wave of lockdown restrictions, bringing kids’ imaginations to the forefront delivers some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination. ”says Paloma Bentes, Marketing Director at Campbell Canada. “Parents have shared how important imagination is to their children’s development, especially now, given how much time is being spent at home.”