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电视太热了
案例简介：背景: 新 Peperami Firestick 的推出，比以前的 Peperami 热五倍。目标: 抽样; 意识; 数据捕获。观众: 18-24 岁的英国小伙子，他们喜欢喝酒，喜欢吃辣的食物。策略: 通过拍摄一部 “对电视来说太热” 的品牌电影，通过 “健谈” 来创造意识。这部电影被落后于线上，以病毒传播，并开车去了 www.toohotfortv.co.uk。一到那里，游客就被鼓励尝试免费的新产品样品，并输入他们的详细信息，为小伙子们赢得一个热门奖项。结果: 五天内 20,000 份样本全部消失。150,000 电影视图。8,000 配置文件。
电视太热了
案例简介：Background: the launch of the new Peperami Firestick, five times hotter than any previous Peperami. Objectives: sampling; awareness; data capture. Audience: 18-24 year-old UK lads who love a drink and a laugh with their spicy food. Strategy: create awareness through 'talkability' by shooting a brand film that was "Too Hot For TV". The film was trailed above-the-line, distributed virally, and drove to www.toohotfortv.co.uk. Once there, visitors were encouraged to try a free sample of the new product and enter their details to win a hot prize for lads. Results: all 20,000 samples gone in five days. 150,000 film views. 8,000 profiles.
Too Hot For Tv
案例简介：背景: 新 Peperami Firestick 的推出，比以前的 Peperami 热五倍。目标: 抽样; 意识; 数据捕获。观众: 18-24 岁的英国小伙子，他们喜欢喝酒，喜欢吃辣的食物。策略: 通过拍摄一部 “对电视来说太热” 的品牌电影，通过 “健谈” 来创造意识。这部电影被落后于线上，以病毒传播，并开车去了 www.toohotfortv.co.uk。一到那里，游客就被鼓励尝试免费的新产品样品，并输入他们的详细信息，为小伙子们赢得一个热门奖项。结果: 五天内 20,000 份样本全部消失。150,000 电影视图。8,000 配置文件。
Too Hot For Tv
案例简介：Background: the launch of the new Peperami Firestick, five times hotter than any previous Peperami. Objectives: sampling; awareness; data capture. Audience: 18-24 year-old UK lads who love a drink and a laugh with their spicy food. Strategy: create awareness through 'talkability' by shooting a brand film that was "Too Hot For TV". The film was trailed above-the-line, distributed virally, and drove to www.toohotfortv.co.uk. Once there, visitors were encouraged to try a free sample of the new product and enter their details to win a hot prize for lads. Results: all 20,000 samples gone in five days. 150,000 film views. 8,000 profiles.
电视太热了
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Too Hot For Tv
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基本信息
- 广告战役： #Too Hot For Tv#
- 广告品牌： Peperami Firestick
- 发布日期： 2005-06-01
- 行业领域： 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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