2020年迪拜世界博览会(Expo 2020 Dubai)日前推出以“ Be There for the World’s Greatest Show" 为题的宣传片，邀请到美国著名饶舌歌手will.i.am配音。在will.i.am充满力量与节奏感的声音伴奏中，该片通过视频拍摄、纪录片回放和动画创意等多种技术手法回顾了人类文明的推进历史，呈现包括驾驶自行车、搭建金字塔、绘画蒙拉丽莎和发明纸张等经典成就时刻。2020迪拜世博会宣传片（英文版）Be There for the World's Greatest Show通过该宣传片，2020迪拜世博会希望告诉公众：那些你未曾亲见的伟大历史时刻，都将在这场时代缤纷盛会中集中呈现。视频文案You weren’t therewhen human conquered firewhen they wore animal skin attireor invented the bicycle tire.You weren’t therewhen they created algebrabuilt the pyramids in Gizaor painted the Mona Lisa.You weren’t therewhen they first made paperor built the amphitheatrewhen they calculated gravityor made flying reality.You won’t therewhen they composed the classicsor discovered antibioticsmade the mechanical clockor taught the world to rock.But you could be there.And with your own eyes witnessnew acts of human genius.Be there to see the allianceof art, music, fashion and science.See a futuristic festivalfilled with ideas new and radicalperformances magicalin a six month long spectacle.This, you can’t afford to miss.It’s the best of humankindin the greatest showof our time.该宣传片文案被14种不同语种口播，为全球受众提供更为便捷、直接的解读方式。以下是该片的中文版本，题为《尽在时代缤纷盛会》，由中国嘻哈饶舌歌手CEE配音。2020迪拜世博会宣传片（中文版）《尽在时代缤纷盛会》视频文案那一刻你无法亲见当人类学会用火驱散黑暗尝试穿上兽皮御寒发明自行车替代行走那一刻你无法亲见当人类创立代数去解释万物吉萨的金字塔拔地而起蒙娜丽莎的微笑初现人间那一刻你无法亲见当人类发明纸张建成第一座圆形竞技场牛顿计算出地心引力飞行的梦想成为现实当人类谱写出传世经典抗生素被发现的瞬间 首座机械钟准确计时摇滚乐开始传遍世界但此刻，在这里你可以亲眼目睹人类智慧的创举亲身感受艺术、音乐、时尚和科技的融合在这个极具未来感的盛会无数新颖不凡的创意汇成了持续六个月的漫长奇观这，是你绝对不能错过汲取人类智慧精华的时代巅峰之秀自7年前迪拜筹备竞选世博会举办资格以来，组委会在其官方网站及各大社交平台陆续发布宣传素材，向公众不断透露筹备进展的同时，通过创意手法汇聚全球关注目光。著名球星梅西也曾受邀为迪拜世博会出演宣传片《传递小球，玩转大球》。更早时，在2018年迪拜世博会倒计时2周年之际，组委会还曾发布过一支题为 “2 Years to Go:The World is On Its Way" 的宣传片：一面阿拉伯联合酋长国国旗从老妇人手中开启了传递之旅，在高空跳伞、急速卡丁车、急速摩托、城市跑酷等极限运动的携带下它来到世博会搭建现场，最终与各国国旗一同升向迪拜高空。2 Years to Go:The World is On Its WaySpot: "Be There for the World's Greatest Show"Client: Expo 2020 DubaiCreative Agency: Memac Ogilvy DubaiCCO: Juggi RamakrishnanCreative Director: Youssef Gadallah / Juggi RamakrishnanCopywriter: Ravi Eshwar / Juggi RamakrishnanArabic Copywriter: Maya ElKai / Youssef GadallahArt Director: Youssef Gadallah / Andre SouzaAccount Team: Tarek Shawki / Hadi Ballout / Nicolas SabaneghAgency Producer: Andreea Mititiuc / Anju PurushotStrategists: Dominic SullivanProduction Company: Joy Films DubaiExecutive Producer: Ali AzarmiSenior Producer: Nima SafariDirector: James F. CotonDOP: Joe CookProduction Designer: Arnaud RothProduction Manager: Nasim Hemati, AJ Abi-ChahineProject Manager: Sandeela AshrafEditor: Mimma Petrovic, Anju BackerColourist: Ondrej StibingrVFX Supervisor: Miroslav GalPost-production: UPP & JJ AgencyServicing Company: Starlite Prague.Art Directors: Andronico Del Rosario, Martina TerakopowaWardrobe: Petra PtackovaMake Up: Ilaria Zamprioli & Merve CangokceSoundtrack Composer: Carlos EstellaVoice-Over Artists:English: will.i.amArabic: Hussain Al JasmiChinese: CEERussian: LigalizeGerman: Das BoFrench: Mister CSpanish: PortaAudio Post-production: Mango Jam Dubai