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怎么了？
案例简介：写一个关于电影中发生的事情的简短总结 电影《发生了什么》版本。能够给我们视觉体验的概念和世界的HECATE是令人振奋的非酒精派对饮料。 发生的混乱发生在某家居住的公寓里。原因是什么？向后播放的奇妙电影突然切换到蜂鸣器测验节目的问题场景，所有小组成员都是老人。这部电影本身就是混乱的情况。请带着参加蜂鸣器测验节目的心情享受它，现在是 “它是怎么发生的？”。 陪审团的文化/背景信息 在众多竞争产品拥挤的饮料市场上，如果一家小型新兴公司发行了诸如领先公司发行的电影之类的电影， 没有人会注意它。目标观众是喜欢在聚会上嬉戏的年轻人，他们崇拜顽皮的人。 因此，我们敢于使它不容易被理解，也不被所有人所喜爱，而是将注意力集中在目标观众身上，使其充满乐趣。 隐藏的主题是 “颓废的罗马人”。我们表达了通过振兴自己而扩大的新世界的吸引力， 同时发出避免对当前日本人民decade废的警告。 我们想通过在日本广告中创造这种不合逻辑且具有挑战性的作品来证明日本广告是世界一流的娱乐 逐渐充满保守作品的行业。 告诉评审团生产设计/艺术指导。您可能希望对选择，挑战或影响发表评论。 一个强大的，疯狂的喜剧剧本本身就不会有喜剧元素那么有趣。 我们敢于创造一个像巴洛克绘画一样的高质量世界，以增强电影的艺术性，连接喜剧与美丽艺术设计之间的鸿沟，从而加强电影。 此外，这不仅仅是一个有趣的视频-通过增强电影的艺术性，我们成功地确保了产品的奢华感，这为品牌进入同类产品的高价产品做出了重大贡献。
怎么了？
案例简介：Write a short summary of what happens in the film The movie “What happened” ver. is able to give us visual experience of the concept and the world of HECATE which is the invigorative non-alcohol party drink. The chaos happening has occurred at the apartment where a certain family live. What was the reason for it? The marvelous movie played backwards is suddenly switched to the question scene of the buzzer quiz show and the all panelists are old people. This movie itself is the exactly chaos situation. Please enjoy it with the mood of participating the buzzer quiz show, now “How did it happen?”. Cultural/Context information for the jury In the beverage market where many competing products are crowded, if a minor emergent company released a film such as films released by leading companies, nobody would pay attention for it. The target audiences are young people who like to romp at the party and who admire naughty people. Therefore we dared to make it to be not understood easily and not beloved of all, but focused on the target audiences to be stricken the chord with fun. The hidden theme is “Decadent Roman people”. We expressed the attraction of the new world that is broadened by invigorating yourself, while sounding the warning for avoiding decadence on current Japanese people. And we’d like to prove that Japanese advertisement is the world-class entertainment by creating this illogical and challenging work in Japanese advertising industry which is being filled gradually with conservative works. Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects. A strong, crazy, comedic script on its own, would not be as fun with just the comedic elements. We dared to create a high-quality world like a baroque painting, to enhance the artistry of the film, connecting the gap between comedy and beautiful art design, therefore strengthening the film. In addition, it's not just a funny video— by enhancing the artistry of the film, we succeeded in securing a sense of luxury for the product which contributed significantly to the brand entering the high-priced range of products in its category.
What happened?
案例简介：写一个关于电影中发生的事情的简短总结 电影《发生了什么》版本。能够给我们视觉体验的概念和世界的HECATE是令人振奋的非酒精派对饮料。 发生的混乱发生在某家居住的公寓里。原因是什么？向后播放的奇妙电影突然切换到蜂鸣器测验节目的问题场景，所有小组成员都是老人。这部电影本身就是混乱的情况。请带着参加蜂鸣器测验节目的心情享受它，现在是 “它是怎么发生的？”。 陪审团的文化/背景信息 在众多竞争产品拥挤的饮料市场上，如果一家小型新兴公司发行了诸如领先公司发行的电影之类的电影， 没有人会注意它。目标观众是喜欢在聚会上嬉戏的年轻人，他们崇拜顽皮的人。 因此，我们敢于使它不容易被理解，也不被所有人所喜爱，而是将注意力集中在目标观众身上，使其充满乐趣。 隐藏的主题是 “颓废的罗马人”。我们表达了通过振兴自己而扩大的新世界的吸引力， 同时发出避免对当前日本人民decade废的警告。 我们想通过在日本广告中创造这种不合逻辑且具有挑战性的作品来证明日本广告是世界一流的娱乐 逐渐充满保守作品的行业。 告诉评审团生产设计/艺术指导。您可能希望对选择，挑战或影响发表评论。 一个强大的，疯狂的喜剧剧本本身就不会有喜剧元素那么有趣。 我们敢于创造一个像巴洛克绘画一样的高质量世界，以增强电影的艺术性，连接喜剧与美丽艺术设计之间的鸿沟，从而加强电影。 此外，这不仅仅是一个有趣的视频-通过增强电影的艺术性，我们成功地确保了产品的奢华感，这为品牌进入同类产品的高价产品做出了重大贡献。
What happened?
案例简介：Write a short summary of what happens in the film The movie “What happened” ver. is able to give us visual experience of the concept and the world of HECATE which is the invigorative non-alcohol party drink. The chaos happening has occurred at the apartment where a certain family live. What was the reason for it? The marvelous movie played backwards is suddenly switched to the question scene of the buzzer quiz show and the all panelists are old people. This movie itself is the exactly chaos situation. Please enjoy it with the mood of participating the buzzer quiz show, now “How did it happen?”. Cultural/Context information for the jury In the beverage market where many competing products are crowded, if a minor emergent company released a film such as films released by leading companies, nobody would pay attention for it. The target audiences are young people who like to romp at the party and who admire naughty people. Therefore we dared to make it to be not understood easily and not beloved of all, but focused on the target audiences to be stricken the chord with fun. The hidden theme is “Decadent Roman people”. We expressed the attraction of the new world that is broadened by invigorating yourself, while sounding the warning for avoiding decadence on current Japanese people. And we’d like to prove that Japanese advertisement is the world-class entertainment by creating this illogical and challenging work in Japanese advertising industry which is being filled gradually with conservative works. Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects. A strong, crazy, comedic script on its own, would not be as fun with just the comedic elements. We dared to create a high-quality world like a baroque painting, to enhance the artistry of the film, connecting the gap between comedy and beautiful art design, therefore strengthening the film. In addition, it's not just a funny video— by enhancing the artistry of the film, we succeeded in securing a sense of luxury for the product which contributed significantly to the brand entering the high-priced range of products in its category.
怎么了？
暂无简介
What happened?
暂无简介
基本信息
- 广告战役： #HECATE-影视-5d72#
- 广告品牌： HECATE
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 微电影 , APP
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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