In Fortnite, players in a difficult position can choose to reinforce their defences with the famous ‘Shield Potions’. These little potions look oddly similar, both in their shape and their effect, to the brand’s iconic bottles. A striking similarity that marks the starting point of the activation’s storytelling: the Immunity Station by Actimel. Wunderman Thompson France joins forces with Apfel, the developer of Zombie Hunter, one of the most trending maps on Fortnite (who also created Winter vs Summer, another major map on Fortnite) to design a giant spaceship: the Immunity Station by Actimel. Sitting at the centre of the map, its sole mission is to give players a little help when facing the enemy. How? With the help of unusual shield potions that can be found at the base of the ship. In addition to providing a shield effect, these potions also give an extra 30-second immunity boost. A little extra that should make a big difference against a horde of zombies.