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黑线通过 & SMITH的新品牌标识撼动了鸡尾酒行业
案例简介：高级鸡尾酒专家Black Lines推出了与伦敦的品牌代理公司 & SMITH合作开发的新品牌标识。Black Lines以前被称为Hingston Co.，其使命是改变人们对鸡尾酒的服务方式和体验方式的先入之见，从经典食谱到更具创意的服务，提供各种优质的草稿鸡尾酒，达到严格的标准。在饮料行业中，具有挑战性的根深蒂固的惯例表明，每种鸡尾酒都必须在饮酒者面前手工制作，Black Lines设计了一种开创性的方法，可在即食时提供出色且一致的服务。黑线的联合创始人Kuleen Khimasia说: “我们想改变这一类别，并向饮酒者原本不希望它们存在或不能很好地执行的空间引入优质鸡尾酒。” 史密斯 (SMITH) 提供了强大的，更多的当代身份反映了每一种服务背后的艺术和科学创新，以及变革鸡尾酒行业和挑战饮酒者先入为主的观念所需的能量。“
黑线通过 & SMITH的新品牌标识撼动了鸡尾酒行业
案例简介：Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
案例简介：高级鸡尾酒专家Black Lines推出了与伦敦的品牌代理公司 & SMITH合作开发的新品牌标识。Black Lines以前被称为Hingston Co.，其使命是改变人们对鸡尾酒的服务方式和体验方式的先入之见，从经典食谱到更具创意的服务，提供各种优质的草稿鸡尾酒，达到严格的标准。在饮料行业中，具有挑战性的根深蒂固的惯例表明，每种鸡尾酒都必须在饮酒者面前手工制作，Black Lines设计了一种开创性的方法，可在即食时提供出色且一致的服务。黑线的联合创始人Kuleen Khimasia说: “我们想改变这一类别，并向饮酒者原本不希望它们存在或不能很好地执行的空间引入优质鸡尾酒。” 史密斯 (SMITH) 提供了强大的，更多的当代身份反映了每一种服务背后的艺术和科学创新，以及变革鸡尾酒行业和挑战饮酒者先入为主的观念所需的能量。“
Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
案例简介：Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
黑线通过 & SMITH的新品牌标识撼动了鸡尾酒行业
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Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
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基本信息
- 广告战役： #Black Lines-设计与品牌-7be13#
- 广告品牌： Black Lines
- 发布日期： 2000
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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