本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
黑线以 & SMITH的新品牌身份震撼鸡尾酒行业
案例简介：黑线公司是高级鸡尾酒公司的专家，推出了与伦敦品牌代理 & 史密斯合作开发的新品牌标识。以前被称为Hingston + co.，Black Lines的使命是改变人们对鸡尾酒服务和体验的先入为主的观念，提供符合严格标准的精选高级生水鸡尾酒，从经典食谱到更有创意的服务。挑战饮料行业根深蒂固的惯例，建议每种鸡尾酒必须在饮酒者面前手工制作，黑线公司设计了一种突破性的方法，提供一种特殊的 -- 一致的 -- 随时随地的服务。黑线公司的联合创始人库林 · 希马西亚说: “我们想改变这一类别，把美味的鸡尾酒引入饮酒者没有预料到它们会存在的地方，或者它们不能被很好地执行的地方。“&史密斯提供了一个强大的，更现代的身份，反映了每一种服务背后的艺术和科学创新，需要能量来彻底改变鸡尾酒行业和挑战饮酒者的先入为主的观念。"
黑线以 & SMITH的新品牌身份震撼鸡尾酒行业
案例简介：Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
案例简介：黑线公司是高级鸡尾酒公司的专家，推出了与伦敦品牌代理 & 史密斯合作开发的新品牌标识。以前被称为Hingston + co.，Black Lines的使命是改变人们对鸡尾酒服务和体验的先入为主的观念，提供符合严格标准的精选高级生水鸡尾酒，从经典食谱到更有创意的服务。挑战饮料行业根深蒂固的惯例，建议每种鸡尾酒必须在饮酒者面前手工制作，黑线公司设计了一种突破性的方法，提供一种特殊的 -- 一致的 -- 随时随地的服务。黑线公司的联合创始人库林 · 希马西亚说: “我们想改变这一类别，把美味的鸡尾酒引入饮酒者没有预料到它们会存在的地方，或者它们不能被很好地执行的地方。“&史密斯提供了一个强大的，更现代的身份，反映了每一种服务背后的艺术和科学创新，需要能量来彻底改变鸡尾酒行业和挑战饮酒者的先入为主的观念。"
Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
案例简介：Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
黑线以 & SMITH的新品牌身份震撼鸡尾酒行业
暂无简介
Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
暂无简介
基本信息
- 广告战役： #Black Lines-设计与品牌-7be13#
- 广告品牌： Black Lines
- 发布日期： 2000
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
