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c'est magnifique
案例简介：写一篇关于电影中发生的事情的简短摘要 这部3分钟的影片将我们带入了一个失去妻子的男人的日常生活。当他偶然发现一本旧食谱书时，他决定用她的秘方做一个新菜。这是对品味的漫长追求的开始，这种品味将会恢复，这将恢复对他唯一真爱的记忆，就像普鲁斯特臭名昭著的玛德琳一样。故事伴随着法国著名歌手本杰明 · 比奥雷，他重访了柯尔 · 波特的美国著名标准 “C'est magnifique”。 陪审团的文化/背景信息 在2017年以3分钟的广告 «L'amour l'amour» 感动了各地的观众后，Intermarch é 成功地用 “J'ai tant r ê v é” 重新唤醒了圣诞节季节的童年记忆，自然对下一个广告产生了很高的期望。 这一独特的广告传奇故事，反映了该品牌重新定位，专注于吃得更好，确立了Intermarch é 在法国领先于所有竞争对手的增长领先者。 那么，如何第三次使用相同的成分给人们带来惊喜: 讲述一个与每个人都有联系的大故事，以洞察力的棱镜 “我们都有理由吃得更好”，以及品牌的使命: 帮助人们每天吃得更好？继续利用 “爱” 作为前一部电影，这一次专注于世界上没有人可以避免的东西; 失去我们深爱的人后的恢复之路。 告诉陪审团选角过程。 英雄选角发生在巴黎，最后发生在伦敦。这个65岁的老家伙不容易找到。在这两个地方，我们都与大部分为故事片和剧院工作的选角导演合作。主要的英雄更多的是戏剧演员。 其他演员来自巴黎和拍摄地点拉罗谢尔旁边。 导演曾在故事片中担任女演员，之后曾在巴黎的cour Florent (巴黎著名演员学校) 任教。然后她非常参与选角。
c'est magnifique
案例简介：Write a short summary of what happens in the film The 3-minute film takes us into the daily life of a man who has lost his wife. When he chances upon an old recipe book, he decides to make a new dish with her secret recipe. That’s the start of a long quest for taste that will revive that will revive the memories of his one true love, like Proust’s infamous madeleine. The story is accompanied by the famous French singer Benjamin Biolay, who revisits Cole Porter's famous American standard "C'est magnifique". Cultural/Context information for the jury After having moved audiences everywhere with the 3-minute ad « L’amour l’amour » in 2017, Intermarché successfully re-awakened cherished childhood memories for the Christmas season with “J’ai tant rêvé” a year later, naturally creating high expectations for the next ads. This unique advertising saga, which reflected the brand’s repositioning to focus on eating better, established Intermarché as a leader in growth in France ahead of all its competitors. So, how to surprise people for the third time using the same ingredients : telling a big story that speaks to everyone, to the prism of the insight “we all have a reason to eat better” and and the brand's mission : help people to eat a bit better everyday ? Keep capitalizing on “love” as the previous film, this time focus on something no one in the world could avoid ; the path of recovery after losing someone we deeply love. Tell the jury about the casting process. Heroe casting took place in Paris and finally London. This 65 years old guy was not easy to find. In both places we work with casting directors who are mostly working for feature film and theater. The main heroe was more a theatre actor. The other actors came from Paris and next to La rochelle where the shooting took place. The director used to be an actress in feature films and then used to teach in cour Florent in Paris (famous actors school in paris). She is then very involved in the casting.
c'est magnifique
案例简介：写一篇关于电影中发生的事情的简短摘要 这部3分钟的影片将我们带入了一个失去妻子的男人的日常生活。当他偶然发现一本旧食谱书时，他决定用她的秘方做一个新菜。这是对品味的漫长追求的开始，这种品味将会恢复，这将恢复对他唯一真爱的记忆，就像普鲁斯特臭名昭著的玛德琳一样。故事伴随着法国著名歌手本杰明 · 比奥雷，他重访了柯尔 · 波特的美国著名标准 “C'est magnifique”。 陪审团的文化/背景信息 在2017年以3分钟的广告 «L'amour l'amour» 感动了各地的观众后，Intermarch é 成功地用 “J'ai tant r ê v é” 重新唤醒了圣诞节季节的童年记忆，自然对下一个广告产生了很高的期望。 这一独特的广告传奇故事，反映了该品牌重新定位，专注于吃得更好，确立了Intermarch é 在法国领先于所有竞争对手的增长领先者。 那么，如何第三次使用相同的成分给人们带来惊喜: 讲述一个与每个人都有联系的大故事，以洞察力的棱镜 “我们都有理由吃得更好”，以及品牌的使命: 帮助人们每天吃得更好？继续利用 “爱” 作为前一部电影，这一次专注于世界上没有人可以避免的东西; 失去我们深爱的人后的恢复之路。 告诉陪审团选角过程。 英雄选角发生在巴黎，最后发生在伦敦。这个65岁的老家伙不容易找到。在这两个地方，我们都与大部分为故事片和剧院工作的选角导演合作。主要的英雄更多的是戏剧演员。 其他演员来自巴黎和拍摄地点拉罗谢尔旁边。 导演曾在故事片中担任女演员，之后曾在巴黎的cour Florent (巴黎著名演员学校) 任教。然后她非常参与选角。
c'est magnifique
案例简介：Write a short summary of what happens in the film The 3-minute film takes us into the daily life of a man who has lost his wife. When he chances upon an old recipe book, he decides to make a new dish with her secret recipe. That’s the start of a long quest for taste that will revive that will revive the memories of his one true love, like Proust’s infamous madeleine. The story is accompanied by the famous French singer Benjamin Biolay, who revisits Cole Porter's famous American standard "C'est magnifique". Cultural/Context information for the jury After having moved audiences everywhere with the 3-minute ad « L’amour l’amour » in 2017, Intermarché successfully re-awakened cherished childhood memories for the Christmas season with “J’ai tant rêvé” a year later, naturally creating high expectations for the next ads. This unique advertising saga, which reflected the brand’s repositioning to focus on eating better, established Intermarché as a leader in growth in France ahead of all its competitors. So, how to surprise people for the third time using the same ingredients : telling a big story that speaks to everyone, to the prism of the insight “we all have a reason to eat better” and and the brand's mission : help people to eat a bit better everyday ? Keep capitalizing on “love” as the previous film, this time focus on something no one in the world could avoid ; the path of recovery after losing someone we deeply love. Tell the jury about the casting process. Heroe casting took place in Paris and finally London. This 65 years old guy was not easy to find. In both places we work with casting directors who are mostly working for feature film and theater. The main heroe was more a theatre actor. The other actors came from Paris and next to La rochelle where the shooting took place. The director used to be an actress in feature films and then used to teach in cour Florent in Paris (famous actors school in paris). She is then very involved in the casting.
c'est magnifique
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c'est magnifique
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