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挑逗 & 揭示，逻辑
案例简介：精神疾病是一场面临数百万人的斗争。人们与精神疾病作斗争有各种各样的原因 (健康、恐惧、虐待、痛苦等)，但其中一个共同的原因是与精神疾病作斗争的人感到孤独。 想象一下，如果你或你认识的人在公共场所与精神疾病作斗争，这可能不是你愿意承认的事情。你知道的一件事是你感到孤独，你的感知是没有人理解。然后，你会看到一个广告牌或海报，上面有一张不快乐/忧郁的脸，看起来像是在分享你与 “孤独” 这个词的斗争。你不确定它是为了什么，你只知道你可以和它联系起来…… 你也有同样的感觉，在某种程度上, 很高兴知道其他人和你在同一条船上。 你开始四处打听，试图弄清楚 “孤独” 广告牌有什么，你找到了你的答案，并意识到，“你并不孤独。"多亏了逻辑和其他像格伦 · 克洛斯这样的大人物，我们能够把这场运动结合起来，并提出这个问题，WhoCanRelate.org？
挑逗 & 揭示，逻辑
案例简介：Mental illness is a struggle that faces millions. There are various reasons people struggle with mental illness (health, fear, abuse, pain, etc), but one of the common threads is that people that struggle with it feel alone. Imagine if you or someone you know struggles with mental illness… in a public space, it may not be something you’re comfortable admitting. The one thing you do know is that you feel alone, and your perception is that no one understands. Then, you see a billboard or poster with an image of a unhappy/melancholic face seeming to share in your struggle with the word “ALONE” clear as day. You’re not sure what it’s for, all you know is that you can relate to it… you feel the same way, and at some level, it’s nice to know other people are in the same boat as you. You start asking around, trying to figure out what’s with the “ALONE” billboard, you find your answer, and realize, “You Are Not Alone." Thanks to Logic and other big names like Glenn Close, we were able to put this campaign together, and ask the question, WhoCanRelate.org?
Tease & Reveal, Logic
案例简介：精神疾病是一场面临数百万人的斗争。人们与精神疾病作斗争有各种各样的原因 (健康、恐惧、虐待、痛苦等)，但其中一个共同的原因是与精神疾病作斗争的人感到孤独。 想象一下，如果你或你认识的人在公共场所与精神疾病作斗争，这可能不是你愿意承认的事情。你知道的一件事是你感到孤独，你的感知是没有人理解。然后，你会看到一个广告牌或海报，上面有一张不快乐/忧郁的脸，看起来像是在分享你与 “孤独” 这个词的斗争。你不确定它是为了什么，你只知道你可以和它联系起来…… 你也有同样的感觉，在某种程度上, 很高兴知道其他人和你在同一条船上。 你开始四处打听，试图弄清楚 “孤独” 广告牌有什么，你找到了你的答案，并意识到，“你并不孤独。"多亏了逻辑和其他像格伦 · 克洛斯这样的大人物，我们能够把这场运动结合起来，并提出这个问题，WhoCanRelate.org？
Tease & Reveal, Logic
案例简介：Mental illness is a struggle that faces millions. There are various reasons people struggle with mental illness (health, fear, abuse, pain, etc), but one of the common threads is that people that struggle with it feel alone. Imagine if you or someone you know struggles with mental illness… in a public space, it may not be something you’re comfortable admitting. The one thing you do know is that you feel alone, and your perception is that no one understands. Then, you see a billboard or poster with an image of a unhappy/melancholic face seeming to share in your struggle with the word “ALONE” clear as day. You’re not sure what it’s for, all you know is that you can relate to it… you feel the same way, and at some level, it’s nice to know other people are in the same boat as you. You start asking around, trying to figure out what’s with the “ALONE” billboard, you find your answer, and realize, “You Are Not Alone." Thanks to Logic and other big names like Glenn Close, we were able to put this campaign together, and ask the question, WhoCanRelate.org?
挑逗 & 揭示，逻辑
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Tease & Reveal, Logic
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基本信息
- 广告战役： #WhoCanRelate.org-户外-d233#
- 广告品牌： WhoCanRelate.org
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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