Soccer Song for Change|海报/平面|广告营销案例【ADGuider广告指南】

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足球歌曲改变

案例简介：脚本 (英语) 足球歌曲的英文翻译: 走吧，我的宝贝。让我们去睡觉或者在床上睡觉。走吧，我的宝贝。让我们去睡觉或者在床上睡觉。走吧，我的宝贝。当他说话时，我必须听。走吧，我的宝贝。如果我不这样做，我会再上一课。走吧，我的宝贝。他的团队输了，他一直在喝酒。走吧，我的宝贝。如果这一切以战斗告终，他会给出什么借口？它不会再发生了，我的爱。但他上次就是这么说的。再也不会了，我的爱。今晚有多少人会听到这个借口？没有借口，我的宝贝。真正的男人不会这样做。 (祖鲁歌词: Iyo haa masambe nunu。 Iyo haa siyola 'inspedeni。 Iyo haa masambe nunu。 Iyo haa siyola 'inspedeni。 Iyo haa mass 'hambe nunu。 Umekhuluma nami ang 'bolalela。 Iyo haa mass 'hambe nunu。 Kungenjalo ngiyophinde ng'fund'is'fundo。 Iyo haa mass 'hambe nunu。 Qembu lakhe l 'dliwe kanti futhi ebephuza。 Iyo haa mass 'hambe nunu。 Sizathu sphi azosisho ma sekuvuka impi。 S 'thandwa Sam' angsoze ng' phinde。 Kodwa yiloko akushilo ngaphambili。 S 'thandwa Sam' angsoze ng' phinde。 Bangakhi kithi abazozwa lesizathu kulobusuku。 Iyoh asikh 'isizathu nunu。 Indoda yangempela ayikuyenzi lokho。) 条目摘要基于性别的暴力目前是媒体的热门话题，也是南非日益严重的社会问题。尽管有宪法保护，基于性别的暴力在南非仍然持续和普遍。我们用过的歌曲 (然后又换了) 是南非最受欢迎的足球歌曲。它本质上是国歌，在开球前的每一场足球比赛中演唱，然后在整个比赛中演唱。这首歌最初是一首奋斗的歌，被这个足球国家用来支持和鼓励他们的体育英雄。即使那些不理解祖鲁语的人也跟着唱。至少在我们改变歌词来谈论基于性别的暴力问题之前。简要解释南非已经令人震惊的虐待率在足球比赛后飙升，头号借口是酒精。作为南非最大的啤酒品牌, carling Black Label 瞄准了今年最大的足球赛事，并利用我们对该国最大的两支足球队的赞助，分享了一个闻所未闻的信息 -- 只有一首歌。我们有一个母女合唱团在开球前入场，并劫持了 SA 的国歌。中途，他们改变了歌词，以突出女性虐待的问题。

足球歌曲改变

案例简介：Script (English) Soccer Song For Change English translation: Let’s go, my babe. Let’s go to bed or let’s go sleep in bed. Let’s go, my babe. Let’s go to bed or let’s go sleep in bed. Let’s go, my babe. When he talks I must listen. Let’s go, my babe. If I don’t I’ll be taught another lesson. Let’s go, my babe. His team lost and he’s been drinking. Let’s go, my babe. What excuse will he give if this ends in a fight? It won’t happen again, my love. But that’s what he said the last time. Never again, my love. How many of us will hear this excuse tonight? There’s no excuse, my babe. Real men don’t act this way. (Zulu lyrics: Iyo haa masambe nunu. Iyo haa siyolal’embedeni. Iyo haa masambe nunu. Iyo haa siyolal’embedeni. Iyo haa mas'hambe nunu. Um'ekhuluma nami ang'bolalela. Iyo haa mas'hambe nunu. Kungenjalo ngiyophinde ng'fund'is'fundo. Iyo haa mas'hambe nunu. Qembu lakhe l'dliwe kanti futhi ebephuza. Iyo haa mas'hambe nunu. Sizathu siphi azosisho ma sekuvuka impi. S'thandwa Sam' ang'soze ng'phinde. Kodwa yiloko akushilo ngaphambili. S'thandwa Sam' ang'soze ng'phinde. Bangakhi kithi abazozwa lesizathu kulobusuku. Iyoh Asikh’isizathu nunu. Indoda yangempela ayikuyenzi lokho.) Entry Summary Gender-based violence is currently a hot topic in the media and has been a growing social issue in South Africa. Despite constitutional protections, gender-based violence remains persistent and widespread in South Africa. The song we used (and then changed) is the most popular football song in South Africa. It’s essentially the national soccer anthem and is sung at every soccer game before kick-off, and then throughout the game. The song was originally a struggle song, which was reappropriated by this football nation to support and encourage their sporting heroes. Even those who don’t understand the Zulu words sing along. At least until we changed the lyrics to speak to the issue of gender based violence. Brief Explanation South Africa’s already horrifying abuse rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label targeted the biggest soccer event of the year and leveraged our sponsorship of the country’s two largest football teams to share a message that couldn’t go unheard – armed with only a song. We had a choir of mothers and daughters enter the field just before kick-off and hijack SA’s national football anthem. Half way through, they changed the lyrics to highlight the issue of women abuse.