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理性的季节,戈登 · 拉姆齐
案例简介:
理性的季节,戈登 · 拉姆齐
案例简介:情节 Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff.
Season of Reason, Gordon Ramsay
案例简介:
Season of Reason, Gordon Ramsay
案例简介:情节 Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff.
理性的季节,戈登 · 拉姆齐
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Season of Reason, Gordon Ramsay
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基本信息
- 广告战役: #讴歌-影视-a5a2#
- 广告品牌: 讴歌
- 发布日期: 2011-11-01
- 行业领域: 汽车/工具
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
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