Slots|短视频|广告营销案例【ADGuider广告指南】

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案例简介：作为为抗癌联盟 2013 届年度收藏品筹集资金的一部分，Y & R 秘鲁开发了一个主角是收藏品本身的地方。秘鲁人每年通过为各种慈善机构捐赠的迷宫来展示他们的团结。这就提出了正确使用资金的问题，以及他们的钱在拯救生命和减轻穷人痛苦方面到底做了什么。其他人认为联盟的利他主义是理所当然的，不管利他主义发挥作用需要多少钱。这个地方解决了所有这些问题，并邀请观众在一个新的 -- 也是合理的 -- 收集季节捐赠。

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案例简介：As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season.