本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
字母槽
案例简介：简介: CityMail 是丹麦新的邮政服务。在丹麦市场的第六个月，该公司需要一个活动来展示它的灵活性和能力，只要它能通过一个字母槽邮寄任何东西。目标受众是 CityMail 投递区负责直邮和大宗寄售预算的 786 人。目的是建立品牌意识，获得新的 CityMail 客户。简报还鼓励不同寻常的思考，以获得媒体的关注。 解决方案: 我们在哥本哈根租了一家商店，用 CityMail 自己的信件载体邮寄了一间瑞典原木小屋到地址。一名位于商店内的工匠在建造小屋时，通过字母槽接收横梁、螺丝、油漆和屋顶草。通过 CityMail 网站的网络摄像头跟踪了建设过程。建成后，我们计划了一个招待会。3 周前，我们给目标观众邮寄了 “预告” 锯。一周后，我们跟进了邮件，并发出了招待会邀请。光束的一端是一张回应券，你需要挑逗锯来锯掉优惠券。 结果: 在活动期间，我们有 970 名独特的访客在活动网站上观看建设过程电影，尽管我们只直接将网址邮寄给 786 名特别选择的决策者。该活动增加了 CityMail 的销售会议和超出管理层预期的实际销售方式。最重要的是，CityMail 是丹麦一个严肃而灵活的邮政选择。Magnus Olin (营销主管) 和 Jarle Trandokken (首席执行官) 正式公开发表声明说，“毫无疑问，我们正在与丹麦最好的代理公司合作”
字母槽
案例简介：Brief: CityMail is a new postal service in Denmark. By their 6th month on the Danish market, the company needed an event to show its flexibility and ability to mail anything as long as it fits through a letter slot. The target audience was 786 people in charge of direct mail and mass consignment budgets in CityMail's delivery area. The purpose was to build brand awareness and get new CityMail clients. The brief also encouraged unusual thinking in order to achieve media attention. Solution: We rented a shop in Copenhagen and mailed a Swedish log hut to the address using CityMail's own letter carriers. A craftsman located inside the shop received beams, screws, paint and roof grass through the letter slot while building the hut. The building process was followed via webcam at CityMail's website. When built, we planned a reception party. 3 weeks before, we mailed "teaser" saws to the target audience. One week later we followed-up the mailing with invitations for the reception. One end of the beam was a response coupon that you needed the teaser-saw for to saw off the coupon. Results: During the campaign we had 970 unique visitors on the events website to see the building process movie, even though we only direct mailed the web address to 786 special chosen decision makers. The campaign increased CityMail's sales meetings and actual sales way beyond management's expectations. And best off all positioned CityMail as a serious and more flexible postal alternative for Denmark. Magnus Olin (Marketing Executive) and Jarle Trandokken (CEO) officially went public with a statement saying "We are without doubt working with the best agency in Denmark"
Letter slot
案例简介：简介: CityMail 是丹麦新的邮政服务。在丹麦市场的第六个月，该公司需要一个活动来展示它的灵活性和能力，只要它能通过一个字母槽邮寄任何东西。目标受众是 CityMail 投递区负责直邮和大宗寄售预算的 786 人。目的是建立品牌意识，获得新的 CityMail 客户。简报还鼓励不同寻常的思考，以获得媒体的关注。 解决方案: 我们在哥本哈根租了一家商店，用 CityMail 自己的信件载体邮寄了一间瑞典原木小屋到地址。一名位于商店内的工匠在建造小屋时，通过字母槽接收横梁、螺丝、油漆和屋顶草。通过 CityMail 网站的网络摄像头跟踪了建设过程。建成后，我们计划了一个招待会。3 周前，我们给目标观众邮寄了 “预告” 锯。一周后，我们跟进了邮件，并发出了招待会邀请。光束的一端是一张回应券，你需要挑逗锯来锯掉优惠券。 结果: 在活动期间，我们有 970 名独特的访客在活动网站上观看建设过程电影，尽管我们只直接将网址邮寄给 786 名特别选择的决策者。该活动增加了 CityMail 的销售会议和超出管理层预期的实际销售方式。最重要的是，CityMail 是丹麦一个严肃而灵活的邮政选择。Magnus Olin (营销主管) 和 Jarle Trandokken (首席执行官) 正式公开发表声明说，“毫无疑问，我们正在与丹麦最好的代理公司合作”
Letter slot
案例简介：Brief: CityMail is a new postal service in Denmark. By their 6th month on the Danish market, the company needed an event to show its flexibility and ability to mail anything as long as it fits through a letter slot. The target audience was 786 people in charge of direct mail and mass consignment budgets in CityMail's delivery area. The purpose was to build brand awareness and get new CityMail clients. The brief also encouraged unusual thinking in order to achieve media attention. Solution: We rented a shop in Copenhagen and mailed a Swedish log hut to the address using CityMail's own letter carriers. A craftsman located inside the shop received beams, screws, paint and roof grass through the letter slot while building the hut. The building process was followed via webcam at CityMail's website. When built, we planned a reception party. 3 weeks before, we mailed "teaser" saws to the target audience. One week later we followed-up the mailing with invitations for the reception. One end of the beam was a response coupon that you needed the teaser-saw for to saw off the coupon. Results: During the campaign we had 970 unique visitors on the events website to see the building process movie, even though we only direct mailed the web address to 786 special chosen decision makers. The campaign increased CityMail's sales meetings and actual sales way beyond management's expectations. And best off all positioned CityMail as a serious and more flexible postal alternative for Denmark. Magnus Olin (Marketing Executive) and Jarle Trandokken (CEO) officially went public with a statement saying "We are without doubt working with the best agency in Denmark"
字母槽
暂无简介
Letter slot
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
