Election Super Centers Project’s partnered with Julie Hermelin and Mary Ann Marino, founders of the Wake Up and Vote: Creative Consortium, a non-profit organization that mobilizes creators across advertising, entertainment, gaming, and design to create and produce social impact and civic engagement content and campaigns.In the tight window to launch a GOTV campaign, Hermelin and Marino (also partners at Gutsy Media) assembled a powerful creative team including Serge Patzak of 1stAveMachine, Cedric Gairard of Oatly, and Jordan Stone of Snapchat to execute the 360 national marketing strategy, 'Make History Here'.Launched 21 October, the campaign promotes not just messaging around turning out to vote and polling locations, but, with over 100 unique creative assets, it is designed to be hyper-local and draw on specific emotional loyalties fans have to their nearby arenas. This will be the first time that sports arenas are being widely used as voting centers and, in a lead-up to an election characterized by safety measures for COVID and uncertain bandwidth of polling centers, these arenas are more appropriate than ever.CreditsJulie Hermelin – EP & Project Lead, Managing Partner Gutsy Media and Wake Up & VoteMary Ann Marino – EP, Managing Partner Gutsy Media and Wake Up & VoteSerge Patzak – Executive Producer, Partner at 1stAveMachineCedric Gairard – Executive ProducerJordan Stone, Creative Director – Campaign, Director – TVCJackie Fuhrman, Senior ProducerAaron Duffy – Creative Consultant, SpecialGuestRon Brodie – Creative Consultant, 1stAveMachineDaniel Hall – Creative Director / CopywriterEmilio Cantón – Art DirectorSarah Sherman – StrategistAna Ponce de Leon-Dios – Project ManagerMelissa Burns – Post ProducerSunshine Sachs – Public RelationsNick O’Neil, White House Post – editorialCarbon – GraphicsBeacon Street – VO RecordingGood Ear Music Supervision – MusicThe Refinery Creative – DOOH, Print, and SocialVoice Over Talent – Jeffrey WrightCampaign Produced by Gutsy Media, Wake Up & Vote & 1stAveMachine