Extra Gum introduced the next chapter in the 'Give Extra, get extra' story with the debut of 'Max & Bill' to support the launch of the new Extra Refreshers gum.The new ad campaign tells the heartwarming story of an unlikely friendship between two strangers, and how small, unexpected gestures – like sharing gum – can help form a lasting relationship regardless of age, race or gender. Young Max shows up at the park whenever he can to play checkers with older man Bill, who shares his Extra gum with him. When Bill doesn't show up, Max finds where he is and visits him with a hug at the home he lives in.Debuting nationally, 'Max & Bill' features a rendition of the song Every Age, recorded by emerging music artist Jacob Banks.CreditsAgency: Energy BBDOBrand: Extra RefreshersTitle: “Max & Bill”Chief Creative Officer: Andrés OrdóñezExecutive Creative Director: Pedro PérezExecutive Creative Director: Josh GrossCreative Director: Manuel TorresCreative Director: Alejandro JuliArt Director: Elaine KalvelageCopywriter: Cassidy BuzinHead of Integrated Production: John PrattProducer: Maddie GormanExecutive Art Producer: Liz Miller-GershfeldExecutive Director of Music: Daniel KuypersProgram Director: Jeremy HawkingClient Service Director: Lianne SinclairGlobal Sr. Account Director: Jamie DeFerAccount Supervisor: Kristin GrandberryGlobal Strategy Director: Allison Arling-GiorgiProduction Company: Rattling Stick USADirector: Pete RiskiLine Producer: Tessa MitchellExecutive Producers: Joe Biggins & Jeff ShupeHead of Production: Richard McIntoshEditorial Company: The Assembly RoomsEditor: Eve AshwellAssitant Editor: Kevin CorryProducer: Daniel BrehenyAnimation/Motion Graphics Company: Cream Electric Art AustraliaCreative Director: Bruce BigelowProducer: Diane WilliamsColor/Finish: The MillColorist: Oisin O’DriscollPost Producer: Matthew EngelFinish Artists: Heidi Anderson & Alison BloomAudio Company: Another CountrySound Engineer: John BinderAudio Assistants: Logan Vines & Josh HunnicuttProducer: Louise Rider & Tim KonnMusic:Vocals/Song: Jacob Banks – ‘Every Age’