Phillips’ latest campaign for its laxatives and probiotics range is, 'You Deserve a Good Poop.'Produced by creative agency Energy BBDO, the new campaign tackles the taboo topics of poop and constipation, destigmatizing laxatives in a humorous way, by reframing them as a gentle form of self-care. CreditsClient: BayerProduct: Phillips’ LaxativesTitle: You Deserve a Good PoopCreative Agency: Energy BBDOCo-Chief Creative Officers: Josh Gross and Pedro PérezExecutive Creative Director: Susan TreacyAssociate Creative Directors: Colin O’Toole and Hansel QuintelaCopywriter: Matt KaneJunior Art Director: Daniel Pujol3D Motion Designer: Jaehyuk ChoiHead of Integrated Production: John PrattExecutive Producer: Jeff DavisProducer: Chris TotzkeBusiness Manager: Gina StevanovichTalent Manager: Mariellen GolfisManaging Director: Lianne SinclairWorldwide Client Service Director: Katie ClowClient Service Director: Kevin BoguszAccount Supervisor: Serena LignelAssistant Account Executive: Jackson DunnGroup Strategy Director: Jason ParkerStrategy Director: Elizabeth BrownStrategist: Loie GreenwoodProduction Company: CoMPANY Films (Los Angeles)Head of Production: Christien TuttleExecutive Producer: Richard GoldsteinDirector: Axel LaubscherDP: Jakob IhreLine Producer: Henrik Lagercrantz