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有目的的产品
案例简介：形势 营养产品市场是一片相同的海洋。帝斯曼是人类营养和健康公司的全球合作伙伴和配料供应商，需要一种方法来使自己与拥有许多相同产品的众多竞争对手区分开来。“有目的的产品” 活动为这一愿景和价值故事带来了回报。我们创建了一个活动，通过超越他们销售的产品，提供人类利益的故事，使帝斯曼在本质上与众不同。在这样做的同时，我们将竞争对手组合在一起，同时基于更大，更重要的愿景创建了一个承诺。而不是 “什么”，我们专注于 “为什么”。由Fingerpaint，美国为DSM创建的印刷广告，类别: 健康。
有目的的产品
案例简介：The situation The nutritional product market is a sea of sameness. DSM—a global partner and supplier of ingredients for human nutrition and health companies—needed a way to differentiate themselves from a host of competitors with many of the same offerings. The “Products with Purpose” campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition together while creating a promise based on a larger, more important vision. Rather than the “what,” we focused on the “why.” Print advertisement created by Fingerpaint, United States for DSM, within the category: Health.
Products With Purpose
案例简介：形势 营养产品市场是一片相同的海洋。帝斯曼是人类营养和健康公司的全球合作伙伴和配料供应商，需要一种方法来使自己与拥有许多相同产品的众多竞争对手区分开来。“有目的的产品” 活动为这一愿景和价值故事带来了回报。我们创建了一个活动，通过超越他们销售的产品，提供人类利益的故事，使帝斯曼在本质上与众不同。在这样做的同时，我们将竞争对手组合在一起，同时基于更大，更重要的愿景创建了一个承诺。而不是 “什么”，我们专注于 “为什么”。由Fingerpaint，美国为DSM创建的印刷广告，类别: 健康。
Products With Purpose
案例简介：The situation The nutritional product market is a sea of sameness. DSM—a global partner and supplier of ingredients for human nutrition and health companies—needed a way to differentiate themselves from a host of competitors with many of the same offerings. The “Products with Purpose” campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition together while creating a promise based on a larger, more important vision. Rather than the “what,” we focused on the “why.” Print advertisement created by Fingerpaint, United States for DSM, within the category: Health.
有目的的产品
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Products With Purpose
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