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当你可以成为任何东西时,为什么要成为一件事?
案例简介:这个名为 “为什么要成为一件事,什么时候可以成为任何东西?” 的专业活动2022年6月在美国出版。它是由广告代理商adam & eveDDB为PlayStation Plus和Sony品牌创建的。此集成媒体活动与游戏行业相关,包含1个媒体资产。它是14分钟前提交的。
当你可以成为任何东西时,为什么要成为一件事?
案例简介:This professional campaign titled 'Why be one thing, when you can be anything?' was published in United States in June, 2022. It was created for the brands: PlayStation Plus and Sony, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 14 minutes ago.
Why be one thing, when you can be anything?
案例简介:这个名为 “为什么要成为一件事,什么时候可以成为任何东西?” 的专业活动2022年6月在美国出版。它是由广告代理商adam & eveDDB为PlayStation Plus和Sony品牌创建的。此集成媒体活动与游戏行业相关,包含1个媒体资产。它是14分钟前提交的。
Why be one thing, when you can be anything?
案例简介:This professional campaign titled 'Why be one thing, when you can be anything?' was published in United States in June, 2022. It was created for the brands: PlayStation Plus and Sony, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 14 minutes ago.
当你可以成为任何东西时,为什么要成为一件事?
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Why be one thing, when you can be anything?
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基本信息
- 广告品牌: SONY , PlayStation Plus
- 发布日期: 2022-06-23
- 行业领域: 电器/办公 , 智能数码 , 投影仪 , 办公设备 , 家庭影院 , 影碟机 , 影音娱乐 , 相机 , 大家电 , 摄像机 , 电视
- 媒体类别: 海报/平面 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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Sony Interactive Entertainment is pleased to debut its latest spot devoted to PlayStation Plus and acts as a metaphor for the journey that PlayStation can provide everyone. This new film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realize the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures – The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima – all drawing viewers deeper into the mystery of who this man is. This fascinating new film plays host to the perfect PlayStation hero — proof that anyone can experience the wonder of PlayStation, satisfying their thirst for adventure, exploration, and thrill. PlayStation asks audiences: Why be one thing, when you can be anything?
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