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新国歌版
案例简介：当黎巴嫩陷入第六次革命时，国家主要报纸安纳哈尔希望赋予妇女领导革命的权力，并避免过去抗议活动的暴力。在一个国歌甚至没有提到妇女的国家，报纸重写了国歌，将她们包括在内。新国歌印在报纸的封面上，该版本首次完全针对女性。它成为革命的呼声，并导致内阁中女性人数400% 增加。提交了一项永久更改国歌的法案。
新国歌版
案例简介：When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
The New National Anthem Edition
案例简介：当黎巴嫩陷入第六次革命时，国家主要报纸安纳哈尔希望赋予妇女领导革命的权力，并避免过去抗议活动的暴力。在一个国歌甚至没有提到妇女的国家，报纸重写了国歌，将她们包括在内。新国歌印在报纸的封面上，该版本首次完全针对女性。它成为革命的呼声，并导致内阁中女性人数400% 增加。提交了一项永久更改国歌的法案。
The New National Anthem Edition
案例简介：When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
新国歌版
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The New National Anthem Edition
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基本信息
- 广告战役： #An-Nahar-推广与活动-88d7#
- 广告品牌： An-Nahar
- 发布日期： 2020
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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