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香水
案例简介：Visa 想在情人节之前宣传他们的礼品卡。问题是人们宁愿每年继续赠送鲜花和香水，也不愿选择我们的礼品卡, 这使得接受者可以从全球任何一家写着 “接受签证” 的商店购买他们心中想要的任何东西。 研究表明，这三种陈词滥调的礼物比人们所知道的都多。以一种有趣的方式，我们的活动揭示了他们背后的肮脏真相，并震惊地让人们意识到签证礼品卡确实是一份更好的礼物。
香水
案例简介：Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was people would rather keep on gifting flowers and perfumes every year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’. Research showed us that there was more to each of those three cliché gifts than what people knew of. In an entertaining way, our campaign revealed the dirty truths behind them and shocked people into realising that a Visa Gift Card is truly a better gift.
Perfume
案例简介：Visa 想在情人节之前宣传他们的礼品卡。问题是人们宁愿每年继续赠送鲜花和香水，也不愿选择我们的礼品卡, 这使得接受者可以从全球任何一家写着 “接受签证” 的商店购买他们心中想要的任何东西。 研究表明，这三种陈词滥调的礼物比人们所知道的都多。以一种有趣的方式，我们的活动揭示了他们背后的肮脏真相，并震惊地让人们意识到签证礼品卡确实是一份更好的礼物。
Perfume
案例简介：Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was people would rather keep on gifting flowers and perfumes every year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’. Research showed us that there was more to each of those three cliché gifts than what people knew of. In an entertaining way, our campaign revealed the dirty truths behind them and shocked people into realising that a Visa Gift Card is truly a better gift.
香水
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Perfume
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