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    Party短视频广告营销案例

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    案例简介:收获总监杰森 · 史密斯为加州大学洛杉矶分校创建 part派对 篮球比赛穿越洛杉矶网队的街头激情在线 当谈到打破常规时,加州大学洛杉矶分校总是走得更远。正是这种精神告诉我们,在洛杉矶及其周边地区,harvest films 的 Jason Smith 为 160over90 经纪公司拍摄了派对。同样,快速增长的在线观众也很有感染力,到目前为止,YouTube 的浏览量已经超过 800,000。 在这里查看: http://bit.ly/UCLAHarvest 这次拍摄涉及数百人,包括学生、运动员和著名校友,他们穿过洛杉矶和加州大学洛杉矶分校校园打篮球。随着比赛的进行,参与程度越来越高,最终一大群人涌入 ucla 的保利馆。 正如导演杰森 · 史密斯指出的那样,仅仅两天的努力就涉及到 “.挑选各种背景、身体类型和年龄的人也擅长篮球的人, 提供包容性的中心主题。编造的是著名的校友,他们和日常参与者一起参与游戏。与 160over90 合作创造这个史诗般的旅程是一个巨大的编排和很多乐趣。 这是成功完成这个范围的项目的唯一方法,agrees 同意 160over90 ECD Tammo Walter,如果你有一个客户,代理, 导演和制作公司致力于创造出色的作品,同时具有足够的灵活性来适应突然的变化。这正是我们所拥有的。"

    案例简介:Harvest Director Jason Smith Creates “Party” For UCLA Basketball Game Through The Streets of Los Angeles Nets Online Passion When it comes to breaking out of the ordinary, UCLA always goes the extra mile. This was the spirit that informed “Join The Party” shot in and around Los Angeles by harvest films’ Jason Smith for agency 160over90. Similarly, the rapidly growing online audience is nothing short of a contagious, netting over 800,000 YouTube views to date. View it here: http://bit.ly/UCLAHarvest The shoot involved hundreds of people, including students, athletes and famous alumni, making their way through LA and the UCLA campus playing basketball. As the game progresses, involvement grows, culminating in a large crowd streaming into UCLA’s Pauley Pavilion. As noted by director Jason Smith, the massive effort - shot in just two days - involved “...casting people of various backgrounds, physical types, and ages who are also skilled at basketball, to provide the central theme of inclusiveness. Woven throughout are famous alumni who jump into the game alongside the everyday participants. It was a massive orchestration and a lot of fun to create this epic journey in collaboration with 160over90.” “The only way to pull a project of this scope off successfully,” agrees 160over90 ECD Tammo Walter, “is if you have a client, agency, director and production house that are committed to creating outstanding work while being flexible enough to adapt to sudden changes. That's exactly what we had in place."

    Party

    案例简介:收获总监杰森 · 史密斯为加州大学洛杉矶分校创建 part派对 篮球比赛穿越洛杉矶网队的街头激情在线 当谈到打破常规时,加州大学洛杉矶分校总是走得更远。正是这种精神告诉我们,在洛杉矶及其周边地区,harvest films 的 Jason Smith 为 160over90 经纪公司拍摄了派对。同样,快速增长的在线观众也很有感染力,到目前为止,YouTube 的浏览量已经超过 800,000。 在这里查看: http://bit.ly/UCLAHarvest 这次拍摄涉及数百人,包括学生、运动员和著名校友,他们穿过洛杉矶和加州大学洛杉矶分校校园打篮球。随着比赛的进行,参与程度越来越高,最终一大群人涌入 ucla 的保利馆。 正如导演杰森 · 史密斯指出的那样,仅仅两天的努力就涉及到 “.挑选各种背景、身体类型和年龄的人也擅长篮球的人, 提供包容性的中心主题。编造的是著名的校友,他们和日常参与者一起参与游戏。与 160over90 合作创造这个史诗般的旅程是一个巨大的编排和很多乐趣。 这是成功完成这个范围的项目的唯一方法,agrees 同意 160over90 ECD Tammo Walter,如果你有一个客户,代理, 导演和制作公司致力于创造出色的作品,同时具有足够的灵活性来适应突然的变化。这正是我们所拥有的。"

    Party

    案例简介:Harvest Director Jason Smith Creates “Party” For UCLA Basketball Game Through The Streets of Los Angeles Nets Online Passion When it comes to breaking out of the ordinary, UCLA always goes the extra mile. This was the spirit that informed “Join The Party” shot in and around Los Angeles by harvest films’ Jason Smith for agency 160over90. Similarly, the rapidly growing online audience is nothing short of a contagious, netting over 800,000 YouTube views to date. View it here: http://bit.ly/UCLAHarvest The shoot involved hundreds of people, including students, athletes and famous alumni, making their way through LA and the UCLA campus playing basketball. As the game progresses, involvement grows, culminating in a large crowd streaming into UCLA’s Pauley Pavilion. As noted by director Jason Smith, the massive effort - shot in just two days - involved “...casting people of various backgrounds, physical types, and ages who are also skilled at basketball, to provide the central theme of inclusiveness. Woven throughout are famous alumni who jump into the game alongside the everyday participants. It was a massive orchestration and a lot of fun to create this epic journey in collaboration with 160over90.” “The only way to pull a project of this scope off successfully,” agrees 160over90 ECD Tammo Walter, “is if you have a client, agency, director and production house that are committed to creating outstanding work while being flexible enough to adapt to sudden changes. That's exactly what we had in place."

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    广告公司: 160over90 (美国 Philadelphia) 制作公司: Harvest

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