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笑马
案例简介:一群马放声大笑。几秒钟后,我们看到他们嘲笑的对象是一个司机,他正努力将拖车倒进他们的围场。但是当另一个司机出现并轻松地扭转他的马箱时,他们的笑声就消失了。那是因为他有了一个新的大众途观,有精确的停车和拖车辅助。
笑马
案例简介:A bunch of horses are laughing uproariously. After a few seconds of this, we see that the object of their derision is a motorist struggling to reverse a trailer into their paddock. But their laughter dies when another motorist appears and reverses his horsebox with ease. That’s because he’s got a new VW Tiguan with precision parking and trailer assist.
Laughing Horses
案例简介:一群马放声大笑。几秒钟后,我们看到他们嘲笑的对象是一个司机,他正努力将拖车倒进他们的围场。但是当另一个司机出现并轻松地扭转他的马箱时,他们的笑声就消失了。那是因为他有了一个新的大众途观,有精确的停车和拖车辅助。
Laughing Horses
案例简介:A bunch of horses are laughing uproariously. After a few seconds of this, we see that the object of their derision is a motorist struggling to reverse a trailer into their paddock. But their laughter dies when another motorist appears and reverses his horsebox with ease. That’s because he’s got a new VW Tiguan with precision parking and trailer assist.
笑马
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Laughing Horses
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基本信息
- 广告战役: #Laughing Horses#
- 广告品牌: 大众
- 发布日期: 2016-11-01
- 行业领域: 轿车 , 出行工具 , 汽车/工具
- 媒体类别: 短视频
- 广告语言: 德语
- 媒介平台: 网络
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获得奖项:
- The European Advertising Festival 2016 Gold Eurobest
- Clio Awards 2017 Gold
- Cannes Lions 2017 Bronze Lion
- Europes Premier Creative Awards 2016 Silver
- The One Show 2017 Bronze
- Art Directors Club of Europe 2017 Gold
- Europes Premier Creative Awards 2016
- AME Awards 2017 Third Prize Award
- Design and Art Direction 2017 Wood Pencil
- LIA华文创意奖 2017 Bronze
- Cannes Lions 2017 Silver Lion
- The European Advertising Festival 2016 Bronze Eurobest
- AutoVision Film and Multimedia Festival 2017 Gold
- AME Awards 2017 Second Prize Award
- Art Directors Club of Europe 2017 Silver
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