获奖信息：戛纳狮 - 影片类 A11组 银奖 我们的广告始于三匹马疯狂的大笑，因为一个人拼命将运马拖车拖到一个停车位。他越失败，马就笑的越厉害。但是这时开来另一辆车，在拖车辅助功能的帮助下，驾驶员成功地将拖车直接转向停车位。 LAUGHING HORSES (TVC) VOLKSWAGEN AG | GRABARZ & PARTNER | 2017 Film - A11 Cars & Automotive Products & Services Entry Summary In Germany about 3,7 million people do equestrian sports. Not only them but an overall high proportion of drivers using trailers choose mid-size SUVs due to their higher centre of gravity and offroad capabilities. For many of those drivers steering a trailer backwards remains a big challenge. Because your rearview is blocked and the trailer steers in the inverse direction of your steering wheel angle. Thus backing a trailer into a parking space, without proper assistance such as Trailer Assist, can easily becomes quite a funny and embarassing sight. Brief Explanation Our TVC starts with three horses on a field almost dying of laughter. To their great amusement a man is desperately trying to back a horsebox trailer into a parking spot. The more he fails the more horses start laughing. While the horses are trying to catch their breath another car with a horsebox trailer arrives. With the help of the Trailer Assist feature this driver steers the trailer directly into the parking space. Leaving the horses completely speech- or rather, laughless. Contributing Companies Role    Company Name    City    Country Entrant    GRABARZ & PARTNER    HAMBURG    GERMANY Idea Creation    GRABARZ & PARTNER    HAMBURG    GERMANY Media    MEDIACOM    DüSSELDORF    GERMANY Production    CZAR FILM    HAMBURG    GERMANY Production    STUDIO FUNK    HAMBURG    GERMANY Additional Company    VOLKSWAGEN    WOLFSBURG    GERMANY Credits Role    Name    Company Chief Creative Officer    Ralf Heuel    Grabarz & Partner Agency Producer    Michael Güntner    Grabarz & Partner Group Creative Director    Tobias Ahren