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案例简介:
案例简介:
一个巨大的鲸鱼塑料艺术品:Dead Whale
案例简介:
一个巨大的鲸鱼塑料艺术品:Dead Whale
案例简介:
暂无简介
一个巨大的鲸鱼塑料艺术品:Dead Whale
暂无简介
基本信息
- 广告品牌: 绿色和平
- 发布日期: 2017-05
- 行业领域: 其他
- 媒体类别: 装置 , 活动
- 广告语言: 汉语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2018 Gold(Outdoor | Ambient Outdoor)
- Cannes Lions 2018 Silver(Design | Non-commercial Exhibitions & Experiences)
- Clio 2018 Gold(Innovation | Medium Innovation)
- Clio 2018 Gold(Out of Home | Takeover)
- Clio 2018 Gold(Print & Out of Home Technique | Art Direction)
- Clio 2018 Silver(Public Relations | Environmental)
- Asia Pacific Advertising Festival 2018 Gold Lotus(Media Lotus | Best Use of Guerilla Marketing)
- Asia Pacific Advertising Festival 2018 Silver Lotus(Design Lotus | EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT)
- Asia Pacific Advertising Festival 2018 Finalist(Outdoor Lotus | Ambient: Large Scale)
- Asia Pacific Advertising Festival 2018 Finalist(Outdoor Lotus | Guerilla Marketing)
- Asia Pacific Advertising Festival 2018 Finalist(Direct Lotus | Best Use Of Direct Ambient: Large Scale)
- Asia Pacific Advertising Festival 2018 Gold Lotus(Outdoor Lotus | Ambient: Large Scale)
- Asia Pacific Advertising Festival 2018 Gold Lotus(Outdoor Lotus | Guerilla Marketing)
- Asia Pacific Advertising Festival 2018 Gold Lotus(Effective Lotus | Effective Lotus - Small Budget)
- Asia Pacific Advertising Festival 2018 Finalist(Effective Lotus | Small Budget)
- Asia Pacific Advertising Festival 2018 Finalist(Media Lotus | Best Use Of Guerilla Marketing)
- Asia Pacific Advertising Festival 2018 Gold Lotus(Direct Lotus | Best Use of Direct Ambient: Large Scale)
- Asia Pacific Advertising Festival 2018 Finalist(Design Lotus | Exhibitions, Events & Public Environment)
- AD STARS 2018 Grand Prix(Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special build)
- AD STARS 2018 Gold(Outdoor | Outdoor Craft | Art direction)
- AD STARS 2018 Gold(Design | Communication Design | Self promotion)
- AD STARS 2018 Bronze(Interactive | Use of Interactive | Use of Web Platforms)
- AD STARS 2018 Bronze(PR | Practices & Specialism | Corporate reputation & communication)
- AD STARS 2018 Silver(Diverse Insights)
- Spikes Asia 2017 Silver Spike(PR | Charities & Non-profit)
- Spikes Asia 2017 Silver Spike(Outdoor | Special Build)
- Spikes Asia 2017 Bronze Spike(Direct | Charities & Non-profit)
- Spikes Asia 2017 Bronze Spike(Design | Spatial Brand Installation & Experience)
- Spikes Asia 2017 Gold Spike(Media | Use Of Stunts)
综合评分
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创意
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文案
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创作者
广告公司:
Dentsu Jayme Syfu Makati
案例详情
菲律宾绿色和平组织海边度假村奈克做了一个巨大的鲸鱼塑料艺术品。绿色和平组织菲律宾在其脸谱网页面上写道:“听鲸鱼的召唤,仔细观察,看看塑料污染对海洋造成了什么影响。”。“我们希望这个安装鼓励公众采取行动,# refuseplastic。“让我们告诉东盟国家停止塑料的祸害,”作为今年东盟论坛的东道主,环境保护主义者敦促菲律宾在解决塑料污染问题上发挥领导作用。
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