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Go Mono
案例简介：相关性 罗马尼亚警方表示，两种耳机听音乐也会导致交通事故。罗马尼亚顶级国家广播电台 21 号电台发起了 GO MONO 活动，并在黄金时段播出。在 4 个小时的早间节目中，21 号电台通过单耳播放的顺口溜来保护听众的安全。X-Factor winner 还创作了第一首只能在一个耳机里听的歌曲: 左边的雷鬼和右边的电子。这场运动被音乐名人及其在线粉丝社区、户外广告和新闻广告放大了。 执行 在罗马尼亚，如果没有一部规范耳机使用的法律，与在交通中听音乐相关的事故数量在过去六年里增加了两倍。21 号电台想让听众开心，但也想让他们安全。因此，它决定成为第一个在早间节目的黄金时间播放一个扬声器的单声道收音机。为了在交通中只使用一个耳机,21 电台创作了 GO MONO jingles。GO MONO 得到了罗马尼亚和国际顶级艺术家的支持，他们敢于让粉丝们只用一个耳机就能听歌。罗马尼亚警方支持我们的运动。GO MONO 安全信息在社交媒体上迅速传播。我们在印刷和户外进行了单声道。 战略 事实: 在罗马尼亚，如果没有一部规范耳机使用的法律，与在交通中听音乐相关的事故数量在过去六年里增加了两倍。洞察: 当谈到在交通中听音乐时，人们会接受他们的改变。所以我们必须找到另一种解决方案，让他们保持安全，让他们开心。这个想法是: 21 号电台想让听众开心，但也想让他们安全。因此，它决定成为第一个单声道电台，播放早间节目，这是电台的黄金时段。GO MONO jingles 提醒人们只使用一个耳机。罗马尼亚和国际顶级艺术家支持这项运动。 概要 人们每天都因为在两个耳机里听音乐而死于交通事故。根据马萨诸塞州马里兰大学的一项研究，这个数字在过去六年里增加了两倍。在罗马尼亚，没有一部规范耳机使用的法律，21 号电台想改变人们的行为，教他们只用一个耳机听音乐，以便在交通中听音乐,人们会接受他们的改变。所以我们必须找到一个替代的解决方案，让他们保持安全，让他们开心。 活动描述 21 号广播电台是罗马尼亚最大的广播电台之一，是第一个在黄金时段播出单声道的电台: 早间节目。我们让听众安全了四个小时。我们使用无线电媒体来创造使用一个耳机的习惯: 我们创建了一个扬声器播放的单声道歌曲。顶级艺术家单声道，让粉丝们在街上用一个耳机听音乐。X-factor winner 创作了第一首只能在一个耳机里听的歌曲: 左耳机里的雷鬼和右耳机里的电。 GO MONO 消息文在社交媒体上疯传。我们在印刷和户外进行了单声道。 结果 31 位艺术家单声道。罗马尼亚警方做出反应并加入了这场运动。这场运动吸引了 350万人，21 号电台的观众增加了。
Go Mono
案例简介：Relevancy Romanian Police signaled that traffic accidents are also caused by listening to music in both headphones. Radio 21, a top national radio station in Romania, launched GO MONO campaign and broadcasted it in prime time. During 4 hours of the morning show, Radio 21 kept their listeners safe through jingles broadcasted in one ear. X-Factor winner also created the first song that can only be listened to in one headphone: reggae in the left one and electro in the right one. The campaign was amplified by music celebrities and their online fans communities, outdoor and press ads. Execution Without a law regulating headphone use in Romania, the number of accidents related to listening to music in traffic has tripled in the last six years. Radio 21 wanted to keep its listeners entertained but also to keep them safe. So it decided to become the first radio to GO MONO with a one speaker broadcast of the morning show, prime time for radio.To create this behavior of using just one headphone in traffic, Radio 21 created GO MONO jingles.GO MONO was supported by top Romanian and international artists that dared fans to listen to their songs in just one headphone. Romanian Police endorsed our campaign.GO MONO safety messages went viral on social media. We went MONO in print and outdoor. Strategy The facts: Without a law regulating headphone use in Romania, the number of accidents related to listening to music in traffic has tripled in the last six years. The insight: When it comes to listening to music in traffic, people will take their changes. So we had to find an alternative solution that they will keep them safe and keep them entertained.The idea: Radio 21 wanted to keep its listeners entertained but also to keep them safe. So it decided to become the first radio to GO MONO with a one speaker broadcast of the morning show, prime time for radio. GO MONO jingles reminded people to use just one headphone. Top Romanian and International artists endorsed the campaign. Synopsis People die every day in traffic accidents caused by listening to music in both headphones. According to a study from Maryland University Massachusetts, the number has tripled in the last six years.Without a law regulating headphone use in Romania, Radio 21 wanted to change behavior and teach people to listen to music in just one headphone to hear the trafficWhen it comes to listening to music in traffic, people will take their changes. So we had to find an alternative solution that they will keep them safe and keep them entertained. Campaign Description Radio 21, one of the biggest radio stations in Romania, was the first radio to GO MONO with a one speaker broadcast in prime time: the morning show. For 4 hours we kept our listeners safe.We used the radio medium to create the habit of using one headphone: we created GO MONO jingles broadcasted in one speaker.Top artists went MONO and asked fans to listen to their music in one headphone when they are on the street. X-factor winner created the first song that can only be listened to in one headphone: that is reggae in the left headphone and electro in the right headphone.GO MONO messages wen viral in social media. We went MONO in print and in outdoor. Outcome 31 artists went mono. Romanian police reacted and joined the campaign. The campaign reached 3.5 million people and radio 21 audience went up.
Go Mono
案例简介：相关性 罗马尼亚警方表示，两种耳机听音乐也会导致交通事故。罗马尼亚顶级国家广播电台 21 号电台发起了 GO MONO 活动，并在黄金时段播出。在 4 个小时的早间节目中，21 号电台通过单耳播放的顺口溜来保护听众的安全。X-Factor winner 还创作了第一首只能在一个耳机里听的歌曲: 左边的雷鬼和右边的电子。这场运动被音乐名人及其在线粉丝社区、户外广告和新闻广告放大了。 执行 在罗马尼亚，如果没有一部规范耳机使用的法律，与在交通中听音乐相关的事故数量在过去六年里增加了两倍。21 号电台想让听众开心，但也想让他们安全。因此，它决定成为第一个在早间节目的黄金时间播放一个扬声器的单声道收音机。为了在交通中只使用一个耳机,21 电台创作了 GO MONO jingles。GO MONO 得到了罗马尼亚和国际顶级艺术家的支持，他们敢于让粉丝们只用一个耳机就能听歌。罗马尼亚警方支持我们的运动。GO MONO 安全信息在社交媒体上迅速传播。我们在印刷和户外进行了单声道。 战略 事实: 在罗马尼亚，如果没有一部规范耳机使用的法律，与在交通中听音乐相关的事故数量在过去六年里增加了两倍。洞察: 当谈到在交通中听音乐时，人们会接受他们的改变。所以我们必须找到另一种解决方案，让他们保持安全，让他们开心。这个想法是: 21 号电台想让听众开心，但也想让他们安全。因此，它决定成为第一个单声道电台，播放早间节目，这是电台的黄金时段。GO MONO jingles 提醒人们只使用一个耳机。罗马尼亚和国际顶级艺术家支持这项运动。 概要 人们每天都因为在两个耳机里听音乐而死于交通事故。根据马萨诸塞州马里兰大学的一项研究，这个数字在过去六年里增加了两倍。在罗马尼亚，没有一部规范耳机使用的法律，21 号电台想改变人们的行为，教他们只用一个耳机听音乐，以便在交通中听音乐,人们会接受他们的改变。所以我们必须找到一个替代的解决方案，让他们保持安全，让他们开心。 活动描述 21 号广播电台是罗马尼亚最大的广播电台之一，是第一个在黄金时段播出单声道的电台: 早间节目。我们让听众安全了四个小时。我们使用无线电媒体来创造使用一个耳机的习惯: 我们创建了一个扬声器播放的单声道歌曲。顶级艺术家单声道，让粉丝们在街上用一个耳机听音乐。X-factor winner 创作了第一首只能在一个耳机里听的歌曲: 左耳机里的雷鬼和右耳机里的电。 GO MONO 消息文在社交媒体上疯传。我们在印刷和户外进行了单声道。 结果 31 位艺术家单声道。罗马尼亚警方做出反应并加入了这场运动。这场运动吸引了 350万人，21 号电台的观众增加了。
Go Mono
案例简介：Relevancy Romanian Police signaled that traffic accidents are also caused by listening to music in both headphones. Radio 21, a top national radio station in Romania, launched GO MONO campaign and broadcasted it in prime time. During 4 hours of the morning show, Radio 21 kept their listeners safe through jingles broadcasted in one ear. X-Factor winner also created the first song that can only be listened to in one headphone: reggae in the left one and electro in the right one. The campaign was amplified by music celebrities and their online fans communities, outdoor and press ads. Execution Without a law regulating headphone use in Romania, the number of accidents related to listening to music in traffic has tripled in the last six years. Radio 21 wanted to keep its listeners entertained but also to keep them safe. So it decided to become the first radio to GO MONO with a one speaker broadcast of the morning show, prime time for radio.To create this behavior of using just one headphone in traffic, Radio 21 created GO MONO jingles.GO MONO was supported by top Romanian and international artists that dared fans to listen to their songs in just one headphone. Romanian Police endorsed our campaign.GO MONO safety messages went viral on social media. We went MONO in print and outdoor. Strategy The facts: Without a law regulating headphone use in Romania, the number of accidents related to listening to music in traffic has tripled in the last six years. The insight: When it comes to listening to music in traffic, people will take their changes. So we had to find an alternative solution that they will keep them safe and keep them entertained.The idea: Radio 21 wanted to keep its listeners entertained but also to keep them safe. So it decided to become the first radio to GO MONO with a one speaker broadcast of the morning show, prime time for radio. GO MONO jingles reminded people to use just one headphone. Top Romanian and International artists endorsed the campaign. Synopsis People die every day in traffic accidents caused by listening to music in both headphones. According to a study from Maryland University Massachusetts, the number has tripled in the last six years.Without a law regulating headphone use in Romania, Radio 21 wanted to change behavior and teach people to listen to music in just one headphone to hear the trafficWhen it comes to listening to music in traffic, people will take their changes. So we had to find an alternative solution that they will keep them safe and keep them entertained. Campaign Description Radio 21, one of the biggest radio stations in Romania, was the first radio to GO MONO with a one speaker broadcast in prime time: the morning show. For 4 hours we kept our listeners safe.We used the radio medium to create the habit of using one headphone: we created GO MONO jingles broadcasted in one speaker.Top artists went MONO and asked fans to listen to their music in one headphone when they are on the street. X-factor winner created the first song that can only be listened to in one headphone: that is reggae in the left headphone and electro in the right headphone.GO MONO messages wen viral in social media. We went MONO in print and in outdoor. Outcome 31 artists went mono. Romanian police reacted and joined the campaign. The campaign reached 3.5 million people and radio 21 audience went up.
Go Mono
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Go Mono
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