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布鲁塞尔航空公司飞往法国的航班: 布鲁塞尔航空公司为比利时人提供屏蔽内容
案例简介：
布鲁塞尔航空公司飞往法国的航班: 布鲁塞尔航空公司为比利时人提供屏蔽内容
案例简介：
Brussels Airlines Flights to France: Brussels Airlines enables blocked content for Belgians
案例简介：
Brussels Airlines Flights to France: Brussels Airlines enables blocked content for Belgians
案例简介：
布鲁塞尔航空公司飞往法国的航班: 布鲁塞尔航空公司为比利时人提供屏蔽内容
暂无简介
Brussels Airlines Flights to France: Brussels Airlines enables blocked content for Belgians
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案例详情
Brussels Airlines wanted to promote their low-priced flights to France to the French speaking Belgians. Together with BBDO, they used blocked content videos online as their medium. 40% of the French speaking Belgians watch TV programmes that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favourite TV programme, he can watch it later, online. That’s easy, but only if you live in France. Belgians don’t get to see a single episode online. They only get to read: "This content is not available in your country” Brussels Airlines took that chance. On top of the blocked content videos they placed banners telling the Belgians: “Go where the content is available. Fly to France.” The Blocked Content Banners reached a click through rate of 14,58% which is almost a 100 times better than a traditional banner campaign.
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