Burnt loaf|短视频|广告营销案例【ADGuider广告指南】

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烧焦的面包

案例简介：我们想把沃伯顿一家致力于烘焙面包的关怀和关注变成英雄。正是这种护理确保了最新鲜、最优质的面包仍然每天送达英国各地的家庭。这在一场电视运动中被赋予了生命，这场运动拍摄了一个普通的场景 -- 比如每天从沃伯顿面包店出发的面包送货车 -- 并夸大了它的戏剧性效果, 在一部史诗般的好莱坞故事片中模仿一个情感场景。同样，平面广告展示了真正的 Warbutons 员工在日常工作中的角色，确保面包质量最好。

烧焦的面包

案例简介：We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene – such as the daily departure of the bread delivery vans from a Warburton’s bakery – and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.