本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
HBO 偷窥
案例简介：HBO 使用户外活动、网络电影和互动网站的三连胜来展示他们在讲故事艺术方面的能力。去年夏天在曼哈顿，一部真人大小的巨片被投射到一栋公寓楼的侧面。它似乎显示了个人公寓内发生的事情，个人居民继续他们的家庭活动。路人似乎可以窥视到城市居民的生活。一个网站还推出了一个专门的博客和一个独特的网络电影，名为 “观察者”，以增加悬念，增加互动和观众参与度。HBO 的努力在纽约杂志上被称为 “辉煌” 和 “高雅”。100万的独特观众在前三周内观看了在线内容，HBO 的点播观众中有整整一半在第一周内观看。原创音乐是为了适应每个故事而创作的。
HBO 偷窥
案例简介：HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
HBO Voyeur
案例简介：HBO 使用户外活动、网络电影和互动网站的三连胜来展示他们在讲故事艺术方面的能力。去年夏天在曼哈顿，一部真人大小的巨片被投射到一栋公寓楼的侧面。它似乎显示了个人公寓内发生的事情，个人居民继续他们的家庭活动。路人似乎可以窥视到城市居民的生活。一个网站还推出了一个专门的博客和一个独特的网络电影，名为 “观察者”，以增加悬念，增加互动和观众参与度。HBO 的努力在纽约杂志上被称为 “辉煌” 和 “高雅”。100万的独特观众在前三周内观看了在线内容，HBO 的点播观众中有整整一半在第一周内观看。原创音乐是为了适应每个故事而创作的。
HBO Voyeur
案例简介：HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
HBO 偷窥
暂无简介
HBO Voyeur
暂无简介
基本信息
- 广告战役： #HBO-互动-c1f2#
- 广告品牌： HBO
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
-
获得奖项：
- Cannes Lions 2008 大奖（Best Integrated Promotional Campaign）
- Cannes Lions 2008 金奖（Event and Field Marketing）
- Cannes Lions 2008 金奖（Environmental Design: Semi-Permanent）
- Cannes Lions 2008 金奖（Integrated Film）
- Design and Art Direction 2008 黄铅笔（Integrated/Integrated）
- Design and Art Direction 2008 黄铅笔（Broadcast Innovations/Broadcast Innovations）
- 伦敦国际广告节 2008 LIA大奖（Website）
- The One Show 2008 金铅笔（Environmental Design）
- The One Show 2008 金铅笔（Branded Content）
- The One Show 2008 金铅笔（Innovation in Advertising & Marketing）
- The One Show 2008 金铅笔（Integrated Branding）
- Association of Independent Commercial Producer Show 2008 优胜奖（Advertising Excellence / Next）
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
