Proud Mistletoe|微电影|广告营销案例【ADGuider广告指南】

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骄傲的槲寄生

案例简介：斯通沃尔 (Stonewall) 与《同性恋时报》 (Gay Times) 合作，发起了首个圣诞节活动 “骄傲的槲寄生” (proud mistleto')，这是对LGBTQ的爱的庆祝活动，与同性恋仇恨告别。受伦敦30% 恐同仇恨犯罪上升到令人震惊的十年来最高的严峻事实的启发，该机构将彩虹色的槲寄生挂在经常发生恐同袭击的公共场所: 酒吧，公园，住宅街道和外卖店。然后，来自社区的夫妇被邀请在他们下面亲吻，以收回他们的空间。英国奥美与《同性恋时报》合作为石墙制作的电影广告，类别为: 公共利益，非政府组织。

骄傲的槲寄生

案例简介：Stonewall, in partnership with Gay Times, has launched its first Christmas campaign, ‘Proud Mistletoe’ – a celebration of LGBTQ+ love that kisses goodbye to homophobic hate. Inspired by the grim fact that homophobic hate crimes are up 30% in London to an alarming ten-year high, the agency hung the rainbow-coloured mistletoes in the types of public places where homophobic attacks often happen: in pubs, parks, residential streets, and takeaway shops. Couples from the community were then invited to kiss underneath them, as a way to reclaim their spaces. Film advertisement created by Ogilvy, United Kingdom for Stonewall in partnership with Gay Times, within the category: Public Interest, NGO.