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边际笔记 3
案例简介:创意: 报纸《每日休闲补充》的页面上的笔记是一种非传统的广告形式,在拉脱维亚从未见过。 报纸边距是人们用来记录他们必须记住的东西的地方之一。他们更接近人,他们的思想和情绪,比论文的主要文本更接近家庭情况。报纸的边缘是人类新闻的地方,因为什么是重要的。 这些各种形式的记事提醒读者订阅 Diena 是多么便宜、快捷和简单。 哲学/解决方案 信息: 边缘笔记是一种非传统的广告形式, 在拉脱维亚从未见过的最初使用报纸边距保证信息会被整个目标受众看到,此外,媒体成本为 0
边际笔记 3
案例简介:Creative idea: Jottings on the pages of newspaper Diena (The Day) leisure supplement Izklaide are a non-traditional form of advertising, never before seen in Latvia. Newspaper margins are one of those places people use to note things they must remember. They are closer to the person, their thoughts and mood, closer to the family situation than the paper's main text. Newspaper margins are the place for human news, for what is important. These various jottings in various forms reminded the reader how cheap, fast and simple it is to subscribe to Diena. Philosophy/Solution Message: marginal notes were a non-traditional form of advertising, never before seen in Latvia the original use of newspaper margins guaranteed the message would by seen by the whole of the target audience and what is more, the media costs were 0
Marginal Notes 3
案例简介:创意: 报纸《每日休闲补充》的页面上的笔记是一种非传统的广告形式,在拉脱维亚从未见过。 报纸边距是人们用来记录他们必须记住的东西的地方之一。他们更接近人,他们的思想和情绪,比论文的主要文本更接近家庭情况。报纸的边缘是人类新闻的地方,因为什么是重要的。 这些各种形式的记事提醒读者订阅 Diena 是多么便宜、快捷和简单。 哲学/解决方案 信息: 边缘笔记是一种非传统的广告形式, 在拉脱维亚从未见过的最初使用报纸边距保证信息会被整个目标受众看到,此外,媒体成本为 0
Marginal Notes 3
案例简介:Creative idea: Jottings on the pages of newspaper Diena (The Day) leisure supplement Izklaide are a non-traditional form of advertising, never before seen in Latvia. Newspaper margins are one of those places people use to note things they must remember. They are closer to the person, their thoughts and mood, closer to the family situation than the paper's main text. Newspaper margins are the place for human news, for what is important. These various jottings in various forms reminded the reader how cheap, fast and simple it is to subscribe to Diena. Philosophy/Solution Message: marginal notes were a non-traditional form of advertising, never before seen in Latvia the original use of newspaper margins guaranteed the message would by seen by the whole of the target audience and what is more, the media costs were 0
边际笔记 3
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Marginal Notes 3
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