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Maestros 学院
案例简介：意大利工艺一直被认为是一种著名的艺术形式。现在，在年轻一代被智能手机而不是工具箱所吸引的时代，专业知识只会让人想起过去的时代。利奥 · 伯内特 · 米兰创建了一个名为 “Maestros Academy” 的体验式活动，旨在推出下一代意大利工匠，以便使用三星设备保留 “意大利制造” 的优点。该项目招募了四名世界著名的工匠来教授 40 多节课，并主持实时聊天会议，学生可以在那里实时互动和合作。 在参加三星 Maestros 学院后，许多学生获得了非常令人鼓舞的结果。一名学生在 Giovanni Pelizzoli 的研讨会上开发了一辆智能自行车，交付了如此创新的设计和切实的安全进步，她被要求在米兰设计周展示她的创作。这只是该项目的几个成功案例之一。 自该项目启动以来，Maestros Academy 在三星意大利的 Youtube 频道上获得了超过 100万的浏览量，围绕该计划的 Facebook 帖子已经达到了超过 450万用户。 Maestros 学院的受欢迎程度和压倒性的成功导致了一个为期六周的品牌系列，在意大利探索频道播出。
Maestros 学院
案例简介：Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy.
Maestros Academy
案例简介：意大利工艺一直被认为是一种著名的艺术形式。现在，在年轻一代被智能手机而不是工具箱所吸引的时代，专业知识只会让人想起过去的时代。利奥 · 伯内特 · 米兰创建了一个名为 “Maestros Academy” 的体验式活动，旨在推出下一代意大利工匠，以便使用三星设备保留 “意大利制造” 的优点。该项目招募了四名世界著名的工匠来教授 40 多节课，并主持实时聊天会议，学生可以在那里实时互动和合作。 在参加三星 Maestros 学院后，许多学生获得了非常令人鼓舞的结果。一名学生在 Giovanni Pelizzoli 的研讨会上开发了一辆智能自行车，交付了如此创新的设计和切实的安全进步，她被要求在米兰设计周展示她的创作。这只是该项目的几个成功案例之一。 自该项目启动以来，Maestros Academy 在三星意大利的 Youtube 频道上获得了超过 100万的浏览量，围绕该计划的 Facebook 帖子已经达到了超过 450万用户。 Maestros 学院的受欢迎程度和压倒性的成功导致了一个为期六周的品牌系列，在意大利探索频道播出。
Maestros Academy
案例简介：Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy.
Maestros 学院
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Maestros Academy
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基本信息
- 广告战役： #Maestros Academy#
- 广告品牌： 三星
- 发布日期： 2014-05-01
- 行业领域： 电器/办公 , 智能数码 , 手机
- 媒体类别： 短视频
- 广告语言： 意大利语
- 媒介平台： 网络
- 获得奖项：
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