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步道视图
案例简介:通过自然谷步道景观,从电脑上探索大峡谷、黄石公园和大烟山, 一个受谷歌街景技术启发的网站,为美国标志性的国家公园提供 300 多英里的全景和互动指南。麦肯创意团队拍摄的镜头比户外活动更熟悉大苹果,该团队在两个月的时间里在三个国家公园徒步旅行。该团队配备了独特的相机技术,平均每天有 6-13 英里的小径,每英里都有拍摄。最终的结果是超过 300 英里的公园小径 -- 从 360 度相机的 11 个镜头拼接在一起,实现了一个身临其境的视角。
步道视图
案例简介:Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.
Trail View
案例简介:通过自然谷步道景观,从电脑上探索大峡谷、黄石公园和大烟山, 一个受谷歌街景技术启发的网站,为美国标志性的国家公园提供 300 多英里的全景和互动指南。麦肯创意团队拍摄的镜头比户外活动更熟悉大苹果,该团队在两个月的时间里在三个国家公园徒步旅行。该团队配备了独特的相机技术,平均每天有 6-13 英里的小径,每英里都有拍摄。最终的结果是超过 300 英里的公园小径 -- 从 360 度相机的 11 个镜头拼接在一起,实现了一个身临其境的视角。
Trail View
案例简介:Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.
步道视图
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Trail View
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基本信息
- 广告战役: #Nature Valley-网络-b2d3#
- 广告品牌: Nature Valley
- 发布日期: 2000
- 行业领域: 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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