Your Voice is Your Stamp|短视频|广告营销案例【ADGuider广告指南】

你的声音是你的邮票

案例简介：活动描述关于邮票的 95% 的搜索查询是在线访问邮票的请求。在这种屏幕文化中，人们期望无缝的邮政服务体验。语音邮票 -- 一种智能蓝色盒子功能 -- 用语音认证取代纸质邮票，这样你就可以将邮件放入收集箱，而无需贴上邮票。更重要的是，语音戳使用现有的邮政系统，因为邮政分拣设施已经扫描了每封信件的来源和目的地。这项创新只是将你信件上的信息链接到你的账户，通过云向你的信用卡收取邮费。邮政服务通过使用谷歌收购的人工智能平台 API.AI 创造了一种智能、对话的用户体验。该平台不断改进，从开发人员的例子和与客户的对话中学习。谷歌的自然语言能力和感官 -- Alexa NL 密码的创造者 -- 让客户在对话主题之间切换，而盒子记得他们离开的地方。结果通过创建一个适合他们无处不在的蓝色收集箱的人工智能设备，邮政服务可以创建一个覆盖全国的互联网网络 -- 152,000 个盒子。用数字版本取代邮票也意味着邮政部门节省了大量资金; 去年生产了 70亿枚邮票，但没有出售。语音邮票可以为美国邮政服务节省高达 1.47亿美元。美国邮政在拉斯维加斯消费电子展 2017 上推出了蓝色盒子，以提高公众和政府的认识。原型被放置在选定的邮局进行一轮测试市场，同时设备的设计得到更新，为试点推出做好了市场准备。这个更大的试点项目在美国推广到 100 个单位，正在等待国会的批准。概要自 2011 以来，美国邮政服务一直在缩小其地点。客户服务感知有 48% 的负面反应。随着语音识别和机器学习变得越来越普遍，邮政服务看到了提升服务的机会，几乎每个角落都有 152,000 个蓝色收集箱。限制是技术需要时间: 人工智能必须被教授，算法必须被优化。然而，延迟打开了机会; 将智能蓝色盒子和语音邮票技术投入大众市场涉及政府的过程。USPS 在拉斯维加斯消费电子展 2017 上推出了蓝箱，以提高公众和政府的认识。原型被放置在选定的邮局进行一轮测试市场，同时设备的设计得到更新，为试点推出做好了市场准备。这个更大的试点项目在美国推广到 100 个单位，正在等待国会的批准。执行我们构建了一个基于 Python 的架构，连接到云服务 API.AI，它是我们智能蓝箱的心脏和大脑。它的机器学习功能帮助智能蓝色盒子每天变得更智能，因为用户会问它问题。AWS Polly 将 API.AI 文本转换为逼真的语音，方便用户和蓝框之间的对话。邮政服务开放了他们的各种 api，这些 api 提供了关于邮局位置、邮费价格和其他功能的蓝框信息。这些 api 还允许访问语音戳的用户帐户。Sense 的用于语音识别的 TrulySecure SDK 在用户说出密码 “Hello Blue Box” 后，用他们的语音验证和确认的 USPS 配置文件识别用户的身份, “并通过推送通知向用户的手机发送一个唯一的验证码，让他们用盒子作为双重选择加入进行验证。其他 API 来自谷歌的云服务，让智能蓝箱了解附近的位置、天气、语言和语音。相关性过时的邮票被认为是发送邮件的重要步骤。现在，语音邮票 -- 美国邮政服务新智能蓝色盒子的功能之一 -- 用语音识别取代了邮票, 通过用户的在线账户收取邮费，无需印刷邮票。现在，街角的每个邮政收藏邮箱都可以通过语音激活来称量包裹、计算邮费和发送没有邮票的邮件 -- 你只需这么说。

你的声音是你的邮票

案例简介：CampaignDescription 95% of search queries about stamps are requests to access them online. In this culture of screens, people expect a seamless postal service experience. Voice Stamp—a Smart Blue Box feature—replaces paper stamps with voice authentication, so you can drop mail into a collection box without affixing a stamp. More importantly, Voice Stamp uses the existing postal system, as postal sorting facilities already scan every letter for origin and destination. The innovation simply links the information on your letter to your account, charging postage via the cloud to your credit card on file. The Postal Service created an intelligent, conversational user experience by using the Google-acquired AI platform API.AI. The platform constantly improves, learning from developers’ examples and conversations with customers. The natural language capabilities of Google and Sensory—creators of the Alexa NL passphrase—let customers switch between conversation topics while the Box remembers where they left off. Outcome By creating an artificial-intelligence device that fits right on their ubiquitous blue collection box, the Postal Service can create an Internet-capable network that spans the nation — 152,000 boxes strong. Replacing the stamp with a digital version also means big savings for the Postal Service; last year 7 billion stamps were produced and not sold. Voice Stamp could save the U.S. Postal Service up to $147 million.USPS launched the Blue Box at CES 2017 in Las Vegas to create public and governmental awareness. The prototypes were placed in select post offices for a test market round while the design of the devices was updated to become market-ready for pilot roll-out. This larger pilot roll-out—up to 100 units across the U.S.—awaits congress approval. Synopsis Since 2011, the U.S. Postal Service has been downsizing its locations. Customer service perception had a 48% negative response. As voice recognition and machine learning became more common, the Postal Service saw the opportunity to elevate their service, potentially on a nationwide scale of 152,000 blue collection boxes on almost every corner. The limitation is that the technology requires time: the AI must be taught and the algorithm optimized. However, the delay opened up opportunities; putting Smart Blue Box and Voice Stamp technology into the mass market involved a governmental process. USPS launched the Blue Box at CES 2017 in Las Vegas to create public and governmental awareness. The prototypes were placed in select post offices for a test market round while the design of the devices was updated to become market-ready for pilot roll-out. This larger pilot roll-out—up to 100 units across the U.S.—awaits congress approval. Execution We built a Python-based architecture connected to the cloud service API.AI, which serves as the heart and brain of our Smart Blue Box. Its machine-learning capability helps the Smart Blue Box get smarter every day, as users ask it questions. AWS Polly turns the API.AI text into lifelike speech, facilitating the conversation between the user and the Blue Box. The Postal Service opened up their various APIs, which give the Blue Box information on Post Office locations, postage prices, and other functions. These APIs also allow access to the User Account for the Voice Stamp. Sensory’s TrulySecure SDK for voice identification recognizes a user’s identity with their voice-verified and confirmed USPS profile once they speak the passphrase “Hello Blue Box,” and sends a unique verification code via push notification to the user’s phone for them to verify with the box as a double opt-in. Other API’s come from Google’s cloud service, giving the Smart Blue Box knowledge of nearby locations, weather, languages, and voice. Relevancy The antiquated stamp is considered an essential step to sending mail. Now, the Voice Stamp — one of the features of the U.S. Postal Service’s new Smart Blue Box — replaces the stamp with voice recognition, charging postage via the user’s online account and eliminating the need for printing stamps. Now every postal collection mailbox on a street corner can be voice-activated to weigh packages, calculate postage, and send mail without stamps — you just have to say so.