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折扣烟花
案例简介：描述客户的简报: Big C 是一家现代贸易大卖场，最近重新推出并翻新了其旗舰分行。挑战: 让新的大 C 的盛大开业成为最激动人心的活动，让人们回到商店，并在第一天购买大量商品。 描述促销如何从概念发展到实施: 庆祝 + 促销 = 折扣烟花。泰国人喜欢看和拍烟花的照片。在一个新分支机构的盛大开业日期，我们创建了整个城市都很喜欢观看的促销活动 -- “折扣烟花”。一旦每个烟花项目爆炸，它会显示你会得到的折扣，如 8 、 10 、 80 和 100 泰铢。购物者所要做的就是拍一张同样的照片。然后，他们可以展示商店烟火的照片来获得折扣。例如，如果他们在手机上拍摄了形状像 “10” 的烟花的快照，他们可以在商店里用它作为 10 泰铢的优惠券折扣。 解释为什么促销方法与产品或服务最相关: 该解决方案为品牌创造了一个新的记录，吸引人们参加盛大的开幕活动，并产生了销售 描述客户和消费者的成功促销，包括一些可量化的结果: 超过 25,000 人参加了开幕式，这是有史以来商店开业的最高记录。烟花折扣券成为最热门的事情，人们通过 facebook 和移动网络与他人分享超过 45,000 张优惠券兑换 35% 销售增加新闻报道达到 800万人
折扣烟花
案例简介：Describe the brief from the client: Big C is a modern trade hypermarket which re-launched and renovated its flagship branch recently. Challenge: Make the grand opening of new Big C the most exciting event which brings people back to store and make a lot of purchases on the very first day. Describe how the promotion developed from concept to implementation: Celebration + Promotion = Discount Fireworks. Thai people love to see and snap photos of fireworks. On the grand opening date of a new branch, we created the promotion the whole city enjoyed watching - ‘discount fireworks’. Once each firework item exploded, it revealed the discount you will get, such as 8, 10, 80 and 100 baht. All shoppers had to do was to take a snap shot of the same. They could then reveal the photo of the firework at the store to get the discount. For example, if they had taken the snapshot of the firework shaped like the number ‘10’, on their mobile phone, they could use it as a 10 baht voucher discount at the store. Explain why the method of promotion was most relevant to the product or service: The solution set a new record for brand in drawing people to the grand opening event and generated sales Describe the success of the promotion with both client and consumer including some quantifiable results: Over 25,000 people joined the opening ceremony, the highest record ever for a store opening. Firework discount coupons become hottest thing with people sharing with others over facebook and mobile networks More than 45,000 coupons redeemed 35% sales increase News coverage reached 8 million people
Discount Fireworks
案例简介：描述客户的简报: Big C 是一家现代贸易大卖场，最近重新推出并翻新了其旗舰分行。挑战: 让新的大 C 的盛大开业成为最激动人心的活动，让人们回到商店，并在第一天购买大量商品。 描述促销如何从概念发展到实施: 庆祝 + 促销 = 折扣烟花。泰国人喜欢看和拍烟花的照片。在一个新分支机构的盛大开业日期，我们创建了整个城市都很喜欢观看的促销活动 -- “折扣烟花”。一旦每个烟花项目爆炸，它会显示你会得到的折扣，如 8 、 10 、 80 和 100 泰铢。购物者所要做的就是拍一张同样的照片。然后，他们可以展示商店烟火的照片来获得折扣。例如，如果他们在手机上拍摄了形状像 “10” 的烟花的快照，他们可以在商店里用它作为 10 泰铢的优惠券折扣。 解释为什么促销方法与产品或服务最相关: 该解决方案为品牌创造了一个新的记录，吸引人们参加盛大的开幕活动，并产生了销售 描述客户和消费者的成功促销，包括一些可量化的结果: 超过 25,000 人参加了开幕式，这是有史以来商店开业的最高记录。烟花折扣券成为最热门的事情，人们通过 facebook 和移动网络与他人分享超过 45,000 张优惠券兑换 35% 销售增加新闻报道达到 800万人
Discount Fireworks
案例简介：Describe the brief from the client: Big C is a modern trade hypermarket which re-launched and renovated its flagship branch recently. Challenge: Make the grand opening of new Big C the most exciting event which brings people back to store and make a lot of purchases on the very first day. Describe how the promotion developed from concept to implementation: Celebration + Promotion = Discount Fireworks. Thai people love to see and snap photos of fireworks. On the grand opening date of a new branch, we created the promotion the whole city enjoyed watching - ‘discount fireworks’. Once each firework item exploded, it revealed the discount you will get, such as 8, 10, 80 and 100 baht. All shoppers had to do was to take a snap shot of the same. They could then reveal the photo of the firework at the store to get the discount. For example, if they had taken the snapshot of the firework shaped like the number ‘10’, on their mobile phone, they could use it as a 10 baht voucher discount at the store. Explain why the method of promotion was most relevant to the product or service: The solution set a new record for brand in drawing people to the grand opening event and generated sales Describe the success of the promotion with both client and consumer including some quantifiable results: Over 25,000 people joined the opening ceremony, the highest record ever for a store opening. Firework discount coupons become hottest thing with people sharing with others over facebook and mobile networks More than 45,000 coupons redeemed 35% sales increase News coverage reached 8 million people
折扣烟花
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Discount Fireworks
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