Brexit Christmas Crackers|海报/平面|广告营销案例【ADGuider广告指南】

英国退出欧盟圣诞饼干

案例简介：维多利亚和阿尔伯特博物馆选择了《卫报》以英国退出欧盟为主题的饼干，由麦加里博文构思，作为其永久收藏的一部分。The crackers 由 mcgarrybowen 为《卫报》创作，旨在为圣诞传统带来轻松、讽刺的旋转，将与其他历史悠久的 cracker arttefects 一起加入 V & a 系列, 比如第一个圣诞饼干的发明者创造的饼干盒。Mcgarrybowen 的英国退出欧盟饼干包含厚颜无耻的奖品，主题是公投辩论的关键问题 -- 例如，里面的玩具包括一磅溜溜球和一辆承诺资助国民健康保险制度的玩具英国退出欧盟巴士。饼干还配有一个微型欧盟拼图，在那里你可以拼凑一张欧盟地图，试图让英国适合，甚至还有一本关于英国退出欧盟计划的微型书, 包含英国的整个退出战略，尽管你可能很难阅读它。按照传统的要求，每个饼干都包含一个笑话 -- 例如: “Q。为什么迈克尔 · 戈夫离开了他的圣诞晚餐？答: 他不喜欢布鲁塞尔。”mcgarrybowen 的执行创意总监安格斯 · 麦克亚当说，“ 这些饼干真的抓住了英国退出欧盟的情绪。像 V & A 这样的机构对此感兴趣是一种荣誉 ”。《卫报》消费者营销总监索尼娅 · 苏达卡尔说，“我们很高兴读者对英国退出欧盟饼干的反应，以及现在 V & A 的认可他们是今年戏剧性政治事件中一个轻松的季节性游戏 -- 希望他们能带来一个急需的微笑来结束它。《卫报》为读者和订阅者提供了饼干作为竞赛奖品。

英国退出欧盟圣诞饼干

案例简介：The Victoria & Albert Musuem has selected the Guardian’s Brexit-themed crackers conceived by mcgarrybowen to be part of its permanent collection. The crackers, created by mcgarrybowen for the Guardian to put a lighthearted, satirical spin on the Christmas tradition, will be added to the V&A collection alongside other historic cracker artefects, such as the box of crackers created by the inventor of the first ever Christmas cracker. mcgarrybowen’s Brexit crackers contain cheeky prizes themed around the key issues of the referendum debate - for example, toys inside include a yo-yoing pound and a toy Brexit bus with promises to fund the NHS. The crackers also feature a miniature EU jigsaw, where you can piece together a map of the European Union and try and make the UK fit and there’s even a tiny, miniature book of Brexit plans, containing Britain’s entire exit strategy, though you might struggle to read it. As tradition demands, each cracker contains a joke – for example: “Q. Why did Michael Gove leave his Christmas dinner? A. He didn’t like Brussels.” Angus Macadam, Executive Creative Director at mcgarrybowen said, “These crackers have really captured the mood of Brexit. It’s an honour to have an institution like the V&A take such an interest”. Sonia Sudhakar, Director of Consumer Marketing at the Guardian said, “We're delighted with the response to the Brexit crackers from our readers and now the recognition by the V&A. They are a lighthearted, seasonal play on this year's dramatic political events - hopefully they will help to bring a much needed smile to round it off.” The Guardian offered the crackers as competition prizes for readers and subscribers.