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    突破 Facebook 专辑的障碍

    案例简介:数百张狗的照片每天都在社交网络上分享; 这些照片描述了被拍照狗的艰难故事,并呼吁紧急收养。由于暴露,一些狗很幸运地得到了温暖家庭的拥抱,但是没有被收养的狗会发生什么呢?那些很容易被冲浪者遗忘。他们的照片在 Facebook 相册中 “收集灰尘”,作为对这些狗可能会在狗笼里呆上几年甚至可能入睡的痛苦证明。 Facebook 页面 “被遗忘在笼子里” 为在狗笼里呆了两年或更长时间的狗提供了舞台。这一页展示了狗狗们唯一的愿望 -- 成为一个温暖家庭的一员。 我们决定提高人们对这一页的认识,帮助狗找到一个永远的家。我们开始意识到,脸谱网的专辑网格类似于狗在其中度过生命的笼子。我们利用网格,制作了一只被锁在笼子里的狗的图像,以便给冲浪者一种狗在笼子里度过多年生活的外观和感觉。

    突破 Facebook 专辑的障碍

    案例简介:Hundreds of pictures of dogs are shared daily on social networks; these pictures describe the difficult stories of the photographed dogs along with a plea for an urgent adoption. Some dogs are lucky enough to receive the embrace of a warm family thanks to the exposure, but what happens to the dogs who don’t get adopted? Those are easily forgotten by the surfers. Their pictures “collect dust” in the Facebook albums as a painful testimonial to the fact that these dogs might remain in the dog pound for years or might even be put to sleep. The Facebook page "Forgotten in Cages" gives stage to dogs that spent two years or more in the dog pound. The page presents the dogs’ only wish - to be a member of a warm family. We decided to raise awareness to the page and help the dogs find a forever home. We came to the realization that the Facebook album grid resembles the cage where the dogs spend their lives in. We utilized the grid and created an image of a dog locked in a cage in order to give the surfers the look and feel of the physical cages the dogs spend years of their lives in.

    Break Through the Facebook Album’s Bars

    案例简介:数百张狗的照片每天都在社交网络上分享; 这些照片描述了被拍照狗的艰难故事,并呼吁紧急收养。由于暴露,一些狗很幸运地得到了温暖家庭的拥抱,但是没有被收养的狗会发生什么呢?那些很容易被冲浪者遗忘。他们的照片在 Facebook 相册中 “收集灰尘”,作为对这些狗可能会在狗笼里呆上几年甚至可能入睡的痛苦证明。 Facebook 页面 “被遗忘在笼子里” 为在狗笼里呆了两年或更长时间的狗提供了舞台。这一页展示了狗狗们唯一的愿望 -- 成为一个温暖家庭的一员。 我们决定提高人们对这一页的认识,帮助狗找到一个永远的家。我们开始意识到,脸谱网的专辑网格类似于狗在其中度过生命的笼子。我们利用网格,制作了一只被锁在笼子里的狗的图像,以便给冲浪者一种狗在笼子里度过多年生活的外观和感觉。

    Break Through the Facebook Album’s Bars

    案例简介:Hundreds of pictures of dogs are shared daily on social networks; these pictures describe the difficult stories of the photographed dogs along with a plea for an urgent adoption. Some dogs are lucky enough to receive the embrace of a warm family thanks to the exposure, but what happens to the dogs who don’t get adopted? Those are easily forgotten by the surfers. Their pictures “collect dust” in the Facebook albums as a painful testimonial to the fact that these dogs might remain in the dog pound for years or might even be put to sleep. The Facebook page "Forgotten in Cages" gives stage to dogs that spent two years or more in the dog pound. The page presents the dogs’ only wish - to be a member of a warm family. We decided to raise awareness to the page and help the dogs find a forever home. We came to the realization that the Facebook album grid resembles the cage where the dogs spend their lives in. We utilized the grid and created an image of a dog locked in a cage in order to give the surfers the look and feel of the physical cages the dogs spend years of their lives in.

    突破 Facebook 专辑的障碍

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    Break Through the Facebook Album’s Bars

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    广告公司: Ecaliptoos (以色列) 制作公司: Helena Roizin

    案例详情

    Please help hundreds of dogs that were forgotten inside of Facebook albums to find a loving home in the real world.

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