Film 4 Idents|微电影,短视频|广告营销案例【ADGuider广告指南】

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电影4个Idents

案例简介：在电影中，任何事情都可能发生。这是完美的直接线保险，因为它有机会赞助电影在4，与著名电影的广告休息的idents。这个想法是建立一个呼叫中心，该中心可以接听电话并响应电影中发生的事件。Saatchi & Saatchi创造了60多个身份，通过巧妙的媒体购买，完美地与电影中与保险相关的标志性事件对齐。虚构的呼叫中心接听了好莱坞最大的大片的电话，包括《黑客帝国》的直升机坠毁，以及《闪灵》对浴室门的斧头损坏。

电影4个Idents

案例简介：In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.