Film 4 Idents|微电影,短视频|广告营销案例【ADGuider广告指南】

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电影4个问题

案例简介：在电影里，任何事情都有可能发生。这非常适合Direct Line Insurance，因为它有机会赞助Film on 4，著名电影的广告片段。这个想法是一个呼叫中心，负责接听电话并回应电影中发生的事件，因为它们发生了。萨奇和萨奇创造了60多个偶像，通过巧妙的媒体购买，完美地安排了电影中标志性的保险相关事件。这个想象中的呼叫中心接听了好莱坞最大的大片的电话，包括《黑客帝国》 (The Matrix) 的一架直升机坠毁，以及 “闪耀” (The Shining) 对浴室门的损坏。

电影4个问题

案例简介：In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.