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一个避孕套: 杰克·莫顿 (Jack Morton) 的《我的一个完美适合的避孕套》
案例简介:
一个避孕套: 杰克·莫顿 (Jack Morton) 的《我的一个完美适合的避孕套》
案例简介:
ONE Condoms: My One Perfect Fit Condoms by Jack Morton Worldwide
案例简介:
ONE Condoms: My One Perfect Fit Condoms by Jack Morton Worldwide
案例简介:
一个避孕套: 杰克·莫顿 (Jack Morton) 的《我的一个完美适合的避孕套》
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ONE Condoms: My One Perfect Fit Condoms by Jack Morton Worldwide
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The new myONE Perfect Fit condoms campaign supports a new product line from the premium condoms and lubricants brand, ONE Condoms.MyONE Perfect Fit condoms marks a shift in condoms sold in the US: the 60 perfect-fit condoms include sizes larger and smaller, in length and width, than those currently available. Moving away from the one-size-fits-all model, consumers select their myONE Perfect Fit condom using the FitKit, a printable sizing chart found online, ensuring better fit and feel for an enhanced experience.The accompanying promo video uses humor and 'crotch talk' to get the point across that each man is different and needs a more custom fit for safe sex.CreditsClient: ONE CondomsAgency: Jack Morton WorldwideCreative Director: Richard ShidelerArt Directors: Trevor Fulmer, Ellie AliabadiDirector, Producer: Cristine SantosSVP, Group Strategy Director: Ben GrossmanStrategy Director: Sebastien KleinVP, Sr. Account Director: Alicia DurfeeSr. Account Coordinator: Alyssa SternProduction Company: New Leaf ProductionsPost Production Graphics: Post2KPublic Relations: Devries Global
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